Director, Creative, FR

Summary: Director, Creative – France   Location:   France     Role Purpose   The Director, Creative – France is the key leader responsible for   creative strategy, brand expression, storytelling excellence, and asset quality   for the French market. Operating at   JG12 , this role ensures that all   Coca ‑ Cola   brands deliver culturally resonant,   insight ‑ driven ,   high ‑ quality   creative work that strengthens brand equity and enhances consumer connection across France.   This role adapts global and Europe OU creative platforms into   locally relevant French executions , partnering closely with Brand Directors, IMX, Media & Connections, Innovation, Insights, PACS, Digital/Commerce, and the bottler to ensure cohesive,   full ‑ funnel   creative delivery. The Director ensures creative excellence across all touchpoints — from ATL, digital, and social to experiential and   in ‑ store   communication — and serves as the guardian of brand distinctive assets, tone of voice, and storytelling craft.   The GM   retains   full P&L accountability. The Director manages   creative ‑ related   DME within the guardrails set by the Senior Director I and Senior Director II Marketing.     What   You’ll   Do   For   Us   1. Creative Strategy & Brand Expression   Lead the development of the creative strategy for all assigned brands in France.   Translate global platforms into culturally relevant,   insight ‑ driven   French creative work.   Safeguard brand identity, distinctive assets, tone of voice, and storytelling quality across all touchpoints.   Ensure the creative approach reinforces brand roles, consumer motivations, and portfolio strategy.     2.   End ‑ to ‑ End   Creative Development   Lead the creative process from insight and brief through concepting, production, and final delivery.   Write or refine   market ‑ specific   creative briefs that articulate clear   objectives , audiences, and cultural context.   Evaluate creative ideas to ensure they are breakthrough,   brand ‑ building , and crafted for the French market.   Oversee adaptation of global assets and creation of local assets to guarantee consistency and quality.     3.   Full ‑ Funnel   Content & IMX Integration   Ensure creative assets work across the entire IMX ecosystem: ATL, digital, social, influencer, OOH, sponsorship, experiential, and retail.   Partner with Media & Connections to align   creative with   channel roles, audience strategies, and measurement frameworks.   Work with IMX teams to ensure seamless integration of creative ideas across multiple touchpoints and consumer journeys.   Ensure creative assets meet the needs of customer activation, retail media, and   e ‑ commerce .     4. Cultural Intelligence & Local Insights   Act as the cultural antenna for the France Marketing Team:   monitoring   cultural trends, social conversations, category shifts, and competitive creativity.   Embed French cultural insights into briefs, creative sessions, casting, and concept development.   Ensure work reflects the diversity, modernity, and cultural relevance of French consumers.     5. Production Excellence & Agency Leadership   Lead production excellence across all content formats: TVC, digital video, social assets, OOH, print, experiential materials, and branded content.   Manage creative agencies, production companies, digital partners, and freelancers to ensure quality, creativity, and efficiency.   Oversee content versioning, adaptation, and localization to ensure brand consistency and premium craftsmanship.   Ensure production processes are efficient,   timely , compliant, and aligned with brand priorities.     6. System Collaboration &   Cross ‑ Functional   Partnership   Work closely with Brand Directors, Media & Connections, IMX, PACS, Insights, Digital/Commerce, and the bottler to align creative with   full ‑ funnel