Marketing Program Specialist - Supervising Associate (US)

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

Discipline    Brand & Marketing Role Type    Marketing Program Specialist Role Rank     Supervising Associate | 64 Current Rank CS     64 The opportunity As the Marketing Program Specialist, you will orchestrate end-to-end execution of multi-channel marketing initiatives, collaborating closely with Brand, Marketing and Communications (BMC) program leaders and managers. By leveraging your proven expertise in campaign management and Brand & Marketing, you will craft and execute strategic campaign plans, oversee budgets and timelines, and analyze performance metrics. Your role will also involve nurturing relationships with internal and external stakeholders, ensuring all campaigns align with our rigorous quality and effective standards. As a Marketing Program Specialist, you will be hands-on in campaign and event execution. From devising timelines and managing budgets to handling various campaign channels such as social media, digital, events, and print, ensures successful execution of internal and client facing events for the firm. Analyzing campaign/event performance and deriving insights will also be a key responsibility. Your key responsibilities Campaign support •    Devise, execute and optimize multi‑channel marketing campaigns across diverse platforms, aligning initiatives with business objectives and leveraging EY’s business insights. •    Methodically track, manage and report on campaign budgets to ensure efficient resource allocation, promptly addressing any deviations from the plan. •    Forge strong partnerships with Global Delivery Services, external vendors and other key stakeholders to foster collaboration and achieve campaign goals. •    Employ analytical tools (e.g., Google Analytics, Sprinklr, Adobe Analytics) to fine‑tune campaigns, assess performance and identify enhancement opportunities. •    Produce comprehensive performance reports and insights for executive‑level stakeholders to support decision‑making. •    Provide essential administrative and operational support to the BMC team, including calendar management, meeting scheduling, coordination with stakeholders, and preparation of decks and presentations. •    Conceptualize, organize and execute hybrid experience formats such as webinars, podcasts and roundtables, targeting the most relevant buyer segments. Event and experience support •    Consult with the event sponsor and/or requester to understand end‑to‑end requirements of the event. •    Conduct venue research in conjunction with preferred meeting management companies and make recommendations on meeting locations by taking a detailed brief, ascertaining all event requirements, and suggesting suitable event solutions. •    Comply with and promote firm guidelines and policies throughout the event lifecycle. •    Manage all elements of delegate management, including list creation, updates, communication and on‑site coordination. •    Consult with the event program manager to ensure EY brand compliance across the full event process, including pre‑ and post‑event communication. •    Drive cost efficiencies and negotiate with venues and suppliers, ensuring all value‑adds are reviewed and fully exhausted. •    Prepare the initial event logistics budget and manage it throughout the event lifecycle, including ongoing tracking and reconciliation. •    Prepare on‑site schedules and detailed run sheets for venues and suppliers, ensuring seamless operational execution. •    Coordinate with Technology Support to arrange special event production