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National Trade Marketing Lead - 18 months contract.

NBCUniversal

Sydney, New South Wales, AustraliaFull TimeSenior
Sign in to applyVerified 1h ago
Location
Sydney, New South Wales, Australia
Employment
Full Time
Work model
On-Site
Level
Senior
Posted
1h ago

About this role

National Trade Marketing Lead - 18 months contract. Full-time Business Segment: Universal Film Company Description NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world. Universal Pictures International (UPI) owns and operates direct theatrical marketing and distribution of feature films in many locations around the globe including Austria, Australia, New Zealand, France, Germany, Italy, Korea, Mexico, Netherlands, Russia, Spain, Switzerland and UK & Eire. In other territories UPI market and distribute movies through its JV offices, as well as in select territories, licensees who are contracted to distribute on UPl's behalf as well as production operations, a leading television stations group, and world-renowned theme parks.​ Job Description The core responsibility of the National Trade Marketing Lead is to ensure UPI films (Universal and Warner Bros. priority titles) have a strong presence in cinemas and are well promoted across all cinema owned communication channels. ​ Working directly with the Head of Trade Marketing & Partnerships ANZ, this role will prepare product presentations and negotiate with exhibitors to develop promotions to drive cinema marketing for UPI films, including both Warner Bros. and Universal films. The executive will maintain a strong working relationship with all exhibitor marketing teams. ​ Cinema Marketing Strategies Working closely with the Head of Partnerships ANZ to formulate exhibition marketing strategies for major chains.​ Supporting Head of Partnerships ANZ to present quarterly product updates and plans with Event, Village, Hoyts, including creating and presenting film fact slides for an allocated portfolio of films. Additionally secondary chains as required.​ Negotiate asset placements and for in-theatre marketing campaigns and specialised exhibitor initiatives.​ Support independent cinemas on allocated films as the general point of contact, pre-book incentives, merchandise giveaways, marketing ideas/concepting or Preview/GNO events and social co-op opportunities where required.​ Liaise with media team prior quarterly product updates for any insights on social co-op activity for allocated portfolio of films to inform exhibitors in strategy meetings.​ Liaison between Sales and Marketing for effective Tickets on Sale strategies and clear communication for any eventised TOS dates. ​ General point of contact for exhibition marketing enquiries and rerouting enquiries through to media or sales as appropriate, i.e. Sales for bundling/ticketing, media for all film social media campaigns.​ Cinema

National Trade Marketing Lead - 18 months contract. at NBCUniversal, Sydney, New South Wales, Australia | Yoinka