Manager, Brand and Product Marketing

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group . We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world. We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests. Royal Caribbean Group’s OBR Team has an exciting career opportunity for a full time Manager, Brand and Product Marketing, reporting to Director, Onboard Revenue.   Position Summary : The leader of both onboard marketing and destination marketing to our guests, who will need to design the strategy for the pre-cruise and on-board communication to drive both the revenue through PCP & onboard, and the guest experience, and work with the cross function as well as shipboard team to land the strategy through related touch points, promotions and activities. The role also leads major OBR marketing workstreams across shore excursion shoots, onboard product shoots, entertainment, seasonal festival activations and new product launches, ensuring campaigns are planned, produced and launched effectively across guest touchpoints. This leader will be laser focused on ensuring we’re set for success in the Onboard Revenue agenda.  They’ll work to support the Onboard Revenue Director and their onboard peer set to ensure we have the right products, marketed effectively across all distribution channels.   A large part of the role will be destination development focused - reappraising how we market Shore Excursions and coming up with the assets to drive penetration in this area. We need to step change PCP engagement across both global and local platforms and this leader will play a pivotal role in making the customer journey an enticing one. This requires a base knowledge of e-commerce and close collaboration with digital teams across social, CRM, website development, PCP promotions, landing pages, product imagery and product copy. This role also owns all shoreside driven shipboard events from CNY to Christmas and everything in between and will own the creation of a themed calendar that we can utilize to motivate and create difference for the trade as well as our direct guests.   IP partnerships, themed rooms, celebrational add ons will all form part of their exciting remit. The role is accountable for turning these moments into clear creative concepts, operationally feasible plans, onboard installations and go-to-market materials. The role collaborates with internal partners – operations, shipboard, onboard revenue to align and implement initiatives and strategies, driving awareness and demand for onboard product offerings. Work with MKT team to get enough resource and opportunity to enhance OBR and guest experience, and work closely with Miami OBM team to ensure the fleet standard is applied with local insights. The role needs to lead the team to develop multi-channel strategies of onboard media channel, oversee creative and assets development, drive on board revenue, and enhance guest experience by providing right branded message. It also requires strong coordination with DCD, Central Marketing, Revenue, Product, Hotel Operations, finance, legal, agencies, vendors and tourism partners to deliver effective assets, approvals, production, launch plans and ongoing optimization.   Essential Duties and Responsibilities:

Understand the insight of our guests and the business needs. Look for the issues and opportunities from pre-cruise to on-board and helps to drive OBR optimize the consumer experience. Design the strategy and align with the key stake holders and cross-function