Associate/Sr. Associate/Manager - Social Media Strategist – CMH (Cardiometabolic Health)

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.  The Global Social Media Center of Excellence (COE) sits within the Digital Engagement organization, which is delivering breakthrough digital and creative solutions that accelerate launches, improve patient outcomes, and drive business growth. The Global Social Media team plays a pivotal role in shaping how we connect with patients, caregivers, and healthcare professionals across the digital landscape. Our mission is to be a best-in-any-class global capability that authentically connects with customers, both HCP (Healthcare Professionals) and Consumers, and uses data backed insights to inform platform and content strategy and develops a culture of continuous innovation and knowledge-sharing across the digital ecosystem. We are seeking an innovative social media expert to accelerate the expansion of our award-winning Global Social Media Center of Excellence. This role will cover HCP and Consumer audiences and work across the CMH business unit– spanning a mix of established brands with new indications– medical affairs, and paid media teams to craft and enable tailored social media strategies supporting customers’ needs for key business priorities across Lilly USA. Lilly’s Global Social Media COE builds deep, channel-specific expertise, scalable processes, and a culture rooted in continuous learning and experimentation. Through this work, we develop substantial connections with patients, their loved ones, and healthcare providers—ultimately helping to fulfill Lilly’s purpose: to make life better for people around the world.

Self-Starter: While the social media platforms are always changing, this individual will need to be up to date with social media trends, new platforms, and ways of working with the social networks. Able to understand market trends associated with current prioritized platforms (Facebook, Instagram, YouTube, TikTok, X, Snapchat, Reddit, Pinterest). Ability to navigate a highly matrixed organization: Help develop organic and paid social media strategies collaborating with internal social, website, search, creative and media partners to drive business results. Able to understand the different audiences and opportunities that an organic community presents compared to paid social. Integrate into the Brand team(s) to understand their strategy, goals and objectives to assist in making recommendations based on social experience. Serve as a trusted partner as they move content through Lilly’s internal content review processes. Collaboration: The Strategist will engage in close collaboration with community managers, social listeners, and fellow strategists within the team. The social listeners can assist with integrating the overarching brand strategy, consumer insights and data-driven needs of target patient. Community managers can share real time information on consumer’s behavior on social media. Able to partner with internal IT teams and agencies to implement processes for launching already-approved capabilities. Assist the Social Strategy and Capabilities team with the creation of a comprehensive social media strategy playbook, bringing to bear social expertise to enhance our brand's presence across all platforms. Stay ahead of emerging trends and provide teams with regular updates on the latest platform offerings and functionalities to