Senior Associate, Organic Search

We are   seeking   a highly skilled and dynamic professional to join our Global Digital Marketing team as the   Senior   A ssociate of   Organic Search .   In t his critical role, you will be   driving Unisys' digital marketing success by managing,   optimizing , and expanding   our   organic search efforts . This role requires a data-driven mindset,   curiosity , and an in-depth understanding of   the fundamentals of SEO (Search Engine Optimization) and   GEO/AI Search . The successful candidate will work closely with cross-functional teams to align   visibility   strategies with business   objectives   and elevate our online presence   and   search results .

Plan, execute, and   optimize   organic search efforts to increase search visibility in Google and Bing, as well as LLMs.   Regularly   monitor   organic visibility, traffic and performance a nd   report out   to stakeholders accordingly.   P rovide recommendations for   keyword targets, internal linking, content   adjustments   and best practices.   Ensure the technical SEO health of Unisys.com by performing crawls and   monitoring Google Search Console and Bing Webmaster Tools.   Identify   opportunities to expand   public relations and other newsworthy activities to generate backlinks .   Collaborate with   agency partners that manage paid search to develop efficient search coverage and share insights.   Generate actionable insights through in-depth analysis of campaign data and create regular performance reports.   Utilize analytics tools like Google Analytics, social media insights, and ad platform dashboards.   Partner with the   Sr. Manager   of Paid Media   to develop and refine   organic search   strategies that align with Unisys’ overall marketing goals.   Work closely with content creators,   developers , and   web   team   to ensure   SEO best practices are in place as new pages are developed and launched .   Coordinate with other digital marketing channels (e.g.,   Media , Social , SEM, email) for an integrated approach.   Stay current with updates and best practices for   SEO   and   GEO .   Experiment with   cutting edge   techniques in SEO to   improve performance .   LI-AP1 You will be successful in this role if you have: Bachelor’s degree in Marketing , Communications, or   a related   field.   5+ years of hands-on experience managing   organic search .   Proficiency   with   SEMRush , Google Search   Console   and Bing Webmaster Tools .   Strong analytical skills with experience in tools like Google Analytics and Excel.   Excellent verbal and written communication skills.   Proven ability to manage multiple campaigns simultaneously and meet deadlines.   Experience in B2B marketing is a plus.   Certification in digital marketing is preferred.   Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age, blood type, caste, citizenship, color, disability, family medical history, family status, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, pregnancy, race, religion, sex, sexual orientation, transgender status, veteran status or any other category protected by law. Local employment practices and rights may vary by jurisdiction and are subject to applicable local laws. This commitment includes our efforts to provide for all those who seek to express interest in employment the opportunity to participate without barriers.   If you are a US job seeker unable to review the job opportunities herein, or cannot otherwise complete your expression of interest, without additional assistance and would like to discuss a request for reasonable accommodation, please contact our Global Recruiting organization at GlobalRecruiting@unisys.com . US job seekers can find more