Creative Services Lead Sr. Branch Environment (ACD)

Overview PNC’s Marketing organization strives to redefine what great marketing looks like and serves as an innovative growth engine for the business. Our established Brand Platform, Brilliantly Boring, is uniquely positioned to differentiate PNC through a human, unbank-like tone and empathy advantage. The work we do for customers is steady, dependable, and reliable. Simply put, we aim to be boring with their finances so they can live bolder, more fulfilling lives. PNC is seeking an experienced creative leader to serve as Creative Services Lead Sr., Brand Marketing (Associate Creative Director), leading the design vision and execution of PNC's branch environment and customer experience ecosystem. This role provides creative leadership across branch merchandising, environmental graphics, retail experience design, in-branch marketing, customer education, digital branch experiences, and innovation initiatives that strengthen customer engagement and support business growth. As a key leader within PNC’s in-house agency, the Associate Creative Director will guide concept development, shape cross-functional collaboration, and ensure work is strategically grounded, aligned to brand strategy, and built to perform across channels. The ideal candidate brings an agency-caliber mindset, strong conceptual and storytelling ability and the judgment to balance bold ideas with business, brand, compliance, and operational needs.

Branch Experience & Merchandising Leadership · Lead high-visibility creative initiatives that strengthen PNC’s brand, reputation, and business impact. · With PNC partners, support and provide creative guidance and design strategy for PNC's branch merchandising ecosystem, ensuring a compelling and consistent customer experience across the network. · Develop innovative environmental graphics, customer communication, promotional displays, educational experiences, and service touchpoints that bring the PNC brand to life. · Establish design standards and scalable merchandising systems that support both enterprise consistency and local market relevance. · Monitor industry trends and emerging retail experience practices to continuously evolve the branch experience. · Present and champion creative recommendations to senior leadership and executive stakeholders. Digital Branch Innovation · Lead creative exploration and design direction for digital branch experiences that enhance customer engagement and self-service capabilities. · Partner with Digital, Technology, CX, and Retail Banking teams to identify opportunities to integrate digital tools, interactive experiences, signage, content, and emerging technologies into branch environments. · Create experience concepts that seamlessly connect physical and digital customer journeys. · Support innovation pilots and prototype development, testing new approaches that improve customer satisfaction, efficiency, and branch performance. · Champion a customer-centered design approach informed by behavioral insights, research, and performance data. · Connect creative strategy to measurable business, brand, and customer outcomes. Strategic Partnership & Enterprise Influence · Serve as a trusted creative advisor to Retail Banking, Branch Strategy, Marketing, Technology, and Customer Experience leaders. · Translate customer insights, branch objectives, and business strategies into impactful creative solutions. · Influence cross-functional decisions through strong creative judgment, strategic thinking, and executive-level communication. · Collaborate with internal teams and external partners to deliver integrated branch experiences at scale. · Connect creative strategy to measurable business, brand, and customer outcomes. People Leadership & Talent Development Demonstrate the ability to lead, mentor, and influence individuals and cross-functional teams, fostering collaboration, accountability, and high performance. AI Innovation & Creative