Specialist, Brand Activation & Consumer Experience (Made For You)

Made For You Customization Experience

Manage day-to-day Made For You customization activities within the flagship store. Deliver engaging and personalized product customization experiences for consumers. Support customization workshops and creative sessions, including activities such as shoe painting, product personalization and seasonal customization concepts. Develop creative ideas and artwork aligned with key product launches, brand campaigns and local cultural moments. Ensure customization materials, tools and inventory are well managed and maintained. Work closely with store teams to promote the Made For You offering and encourage consumer participation.

Brand Activations & Consumer Experiences

Support the planning and execution of in-store activations and consumer engagement activities. Bring global and local adidas campaigns to life through engaging retail experiences. Assist in creating interactive experiences that encourage consumers to participate, create and share. Coordinate activation logistics and ensure smooth execution of all activities. Identify opportunities to create locally relevant experiences that connect adidas with Vietnamese consumers.

Events & Community Engagement

Support the organization and execution of flagship store events, workshops and community activities. Assist with product launches, customization events, creator collaborations and cultural moments. Work with internal and external partners to ensure events are delivered professionally and safely. Help create experiences that strengthen connections between adidas and local consumer communities.

Key Relationships Internal

Retail Store Operations Brand Marketing Visual Merchandising Training Operations

External

Event vendors Creative partners Artists and creators Community partners

Knowledge, Skills and Abilities

Strong creativity and passion for design, customization and consumer experiences. Good understanding of adidas products, sports and sneaker culture. Strong organizational and project coordination skills. Ability to work in a fast-paced retail environment. Strong interpersonal and communication skills. Customer-focused mindset with attention to detail. Ability to balance creativity with operational excellence. Fluent Vietnamese and good English communication skills.

Bachelor's degree preferred. 2-3 years of experience in one or more of the following areas:

Brand activation Events management Experiential marketing Retail marketing Consumer engagement Creative/art-related projects

Candidates with backgrounds in art, design, creative industries or event organization are highly preferred. Experience working directly with consumers in retail, fashion, sports or lifestyle brands is an advantage.