Digital Content Manager
- Location
- Concord, MA
- Work model
- On-Site
- Level
- Mid
- Salary
- $90.4k
- H-1B history
- 27 approvals (FY2023)
- Posted
Skills
About this role
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the Role
This Old House is America's most trusted home-improvement brand, known for its long-running television series, expert advice, and project-based storytelling. As part of Roku, the brand is expanding its digital reach, member offerings, and commerce and advertising opportunities. Our content team sits at the center of that effort, turning the brand's television legacy into useful, search-visible, trustworthy digital content.
The Digital Content Manager leads day-to-day editorial strategy, planning, and execution for ThisOldHouse.com, while supporting This Old House Insider (our premium membership) and the secondary This First House website. You will oversee original, sponsored, and television-tied content and manage freelancers and agency partners. You will report to the hiring manager and work closely with production, marketing, sales, commerce, design, and technology teams.
The estimated annual base salary for this position is between $90,400 and $99,200 with additional equity. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographic location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What You'll Be Doing
Editorial strategy and planning
• Co-own the editorial strategy and a rolling content calendar for ThisOldHouse.com, balancing original content, television coverage, seasonal demand (spring outdoor projects, fall, holiday gifting), and business priorities. Flag conflicts and gaps early.
• Recommend what to create, update, expand, promote, or retire, using data rather than instinct alone.
Content and television coverage
• Lead digital coverage for This Old House, Ask This Old House, This First House, and related programming, partnering with production on project features, articles, and videos. Time releases to the broadcast and streaming schedule so web content drives tune-in.
• Oversee original content including project-house coverage, Before & Afters, design and expert content, House One projects, research, guides, and special editorial initiatives.
• Write, edit, and fact-check as needed, upholding the brand's reputation for accurate, expert-reviewed advice and ensuring content meets voice, style, image, caption, and metadata standards.
• Develop content for This Old House Insider, including articles, videos, and project plans.
• Co-own editorial planning for ThisFirstHouse.com, keeping it timely and aligned with the main site.
Site management
• Use the CMS to build and publish pages, manage modules and navigation, and keep homepages, hubs, landing pages,