Director of Sales & Marketing - Marriott Executive Apartments Hanoi West Lake

HOTEL DESCRIPTION Marriott Executive Apartments Hanoi West Lake is a 240‑key hotel comprising studio guestrooms and 1‑, 2‑, and 3‑bedroom apartments, each equipped with residential‑style amenities including a kitchen with stove, oven, refrigerator, microwave, dishwasher, as well as washer and dryer. The hotel will form part of a mixed‑use development incorporating commercial and retail spaces and is scheduled to open in Q2 2027. Facilities include a residents’ lounge, pool bar, swimming pool, fitness center, kids’ playground, BBQ area, and an arcade with pool table. The hotel also offers one meeting room of approximately 50 sqm, with an outdoor function space that potentially can be integrated with the pool deck and pool bar. Located along Vo Chi Cong Road, the hotel is just a 15-minute drive from West Lake, one of Hanoi’s most vibrant lifestyle destinations, known for its diverse collection of restaurants, cafés, bars, boutiques, and picturesque lakeside experiences

JOB SUMMARY Functions as the leader of the property’s sales department for properties with bookings over 300 peak rooms and significant local catering revenue. Manages the property's reactive and proactive sales efforts. Provides day to day leadership to sales associates to achieve property sales objectives with overall responsibility for achieving booking goals and property revenues. Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and focuses on building long-term, value-based customer relationships that enable achievement of the hotel’s’ sales objectives. Evaluates the property’s participation in the various sales channels (e.g., Area Sales, Group Sales within the Sales Office, electronic lead channels, etc.) and develops strong working relationships to proactively position and market the property. Manages the marketing budget to enable development of property specific campaigns, promotions and collateral to drive revenue and meet property objectives. Interfaces with regional marketing communications for regional and national promotions pull through. Develops and implements property–wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand’s target customer profile and property associates and provides a return on investment to the owner and Marriott International.

CANDIDATE PROFILE Education and Experience Required: • 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 4 years experience in the sales and marketing or related professional area. OR • 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.

Preferred: • 4 year college degree. • Demonstrated skills in supervising a team. • Lodging sales experience. • Hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance.

CORE WORK ACTIVITIES

Managing Sales Activities • Manages the development of a strategic account plan for the demand generators in the market. • Manages the property's reactive and proactive sales efforts. • Determines and develops marketing communication activities, in conjunction with Regional Marketing Communications. • Provides customer intelligence in evaluating the market and economic trends that may lead to changes in sales strategy to meet or exceed customer expectations. • Reviews the Strategic Alignment Review (STAR) report, competitive shopping reports and uses other resources to maintain an awareness of the hotel’s market position. • Researches competitor’s sales team strategies to identify ways to grow occupancy and RevPAR and increase market share. • Attends sales strategy meetings to provide input