Nplate Patient & Growth Marketing

Career Category Marketing Job Description Join Amgen’s Mission of Serving Patients At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career. The Lifecycle Value Lab (LVL) is a purpose-built U.S. business unit designed to accelerate growth through agile experimentation, modern technologies, and innovative ways of working. LVL serves as an incubator for next-generation go-to-market approaches, testing and scaling strategies that can shape the future of commercialization across Amgen’s broader portfolio. Within the LVL portfolio, Nplate® (romiplostim) is a priority lifecycle brand with an opportunity to drive growth, strengthen customer engagement, and generate scalable learnings for LVL.

Reporting to the Nplate Brand Director, you will play a highly visible role partnering across Marketing, Medical, Sales, Market Access, Advocacy and Commercial Data & Analytics (CD&A) teams to accelerate growth, enhance customer engagement, and develop scalable commercial capabilities for the future.

Lead the development and execution of the Nplate patient marketing strategy , with primary responsibility for consumer initiatives, patient market research and branded patient education materials. Partner with the digital marketing lead to ensure integrated omnichannel execution. Own patient advocacy strategy and execution , partnering with advocacy organizations and internal cross-functional teams to strengthen disease awareness, patient education, community engagement, and patient-focused initiatives. Drive Patient Journey and Point-of-Care initiatives by identifying opportunities to improve the patient and customer experience, reduce treatment barriers, and optimize educational resources across the treatment pathway. Partner with Market Access, Patient Services, Sales, Advocacy, and Finance to develop initiatives that improve patient access, affordability, adherence, and treatment continuity. Lead commercial strategy for other high priority customer segments , including advanced practice providers (APPs), pharmacists, integrated delivery networks (IDNs), and other strategic stakeholders to improve customer engagement and support brand growth. Support Opinion Leader (OL) engagement strategy , partnering with Medical Affairs, Field Medical, Sales, Congress, and Advocacy teams to ensure coordinated engagement with key hematology thought leaders. Support commercial planning and execution for major hematology congresses , coordinating activities before, during, and after congresses to maximize organizational impact and customer engagement. Support development and execution of the Nplate annual brand strategy and tactical plans , translating strategic priorities into integrated tactical plans and ensuring alignment across patient and other priority customer segments. Manage the Nplate marketing budget , including forecasting, purchase order management, agency oversight and budget tracking, and supporting effective allocation of resources. Coordinate cross-functional execution across Marketing, Medical Affairs, Sales, Legal, Regulatory, Market Access, Commercial