Brand Strategist, Vice President

COMPANY OVERVIEW

KKR is a leading global investment firm that offers alternative asset management as well as capital markets and insurance solutions. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and supporting growth in its portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds. KKR’s insurance subsidiaries offer retirement, life and reinsurance products under the management of Global Atlantic Financial Group. References to KKR’s investments may include the activities of its sponsored funds and insurance subsidiaries.

TEAM OVERVIEW

KKR’s Marketing team develops executive content strategies that generate brand and product awareness to engage the firm’s clients with valuable content to meet quantifiable business goals. The team builds deep relationships with clients to bridge the gap between client interests and business goals, to create innovative content strategies. The team is also responsible for consistently investigating trends and best practices to make accurate and tailored recommendations to clients. The Marketing team closely collaborates with the sales, product strategy, and compliance teams.

KKR is seeking a strategic, commercially minded, creative, and collaborative Vice President, Brand Strategy to support the development and advancement of brand strategy for KKR and our broader brand portfolio. This position is part of the Brand Marketing team within KKR Marketing and reports to the Head of Brand Marketing.

This role will help translate business priorities, market dynamics, and audience insights into clear brand strategies and plans that strengthen our brands and support broader business objectives. Working within the strategic direction of the Brand Marketing organization, the strategist will help positioning and messaging, and identify opportunities to strengthen brand relevance, differentiation, and impact globally for the enterprise brand as well as various business units

The role will serve as a strategic partner to stakeholders across Marketing and the broader organization, bringing structured thinking, insights, and recommendations to brand opportunities and challenges. The individual will work closely with teams across marketing as well as external agencies and partners, to translate strategy into compelling brand initiatives, messaging and experiences.

The ideal candidate combines strong strategic thinking with commercial judgment and creative instincts and can move fluidly from business challenge to insight, recommendation, and activation.

Brand Strategy & Planning

• Help define, evolve and extend KKR's enterprise brand strategy across KKR and our broader portfolio, ensuring it reflects the firm's vision, values, and competitive differentiation.

• Partner with KKR business teams to develop strategic positioning, value propositions, and messaging that align with the enterprise brand while meeting business-specific objectives. Help convert messaging frameworks into marketing assets including website, PowerPoint, video and social activations.

• Lead brand discovery sessions, messaging workshops, and stakeholder interviews to uncover differentiated insights.

• Manage relationships with brand research partners and use audience insights, competitive intelligence, and market and cultural trends to identify opportunities and inform brand strategy and decision-making.

• Develop strategic approaches for priority brand initiatives and campaigns, defining the business challenge, audience