Senior Manager, Specialty

Eligible: Yes Organization: Red Bull North America Job type: Permanent Company Description The Senior Manager, Specialty Retail will lead Red Bull's sales and execution across the Specialty Retail channel through two key areas of responsibility. First, the role serves as the field sales leader for the Hardware/DIY channel, overseeing a team of Regional Sales Managers responsible for executing Red Bull's national field strategy across more than 3,600 locations. Second, the role leads a team of Key Account Managers responsible for the growth and development of a portfolio of 20+ Specialty Retail customers, including the integration and expansion of newly acquired accounts. Reporting to the Sr. Director, Specialty Retail, the Senior Manager is accountable for delivering business results across volume, revenue, profit, share, distribution, and execution metrics while building organizational capability through coaching and team development. The position leads annual business planning, manages budgets and performance KPIs, develops strategic customer relationships, and drives cross functional alignment to achieve Specialty Retail growth objectives. Location: This role is ideally based in Atlanta, GA; Charlotte, NC; Washington, DC; New York, NY; Miami, FL; or Dallas, TX . Candidates in other locations may be considered based on business needs and proximity to key customers and stakeholders. Regular travel is expected.

FIELD SALES LEADERSHIP Lead Red Bull's field sales strategy and execution across the Hardware/DIY channel through a team of Regional Sales Managers supporting more than 3,600 retail locations. Develop field sales strategies and annual execution plans aligned with company objectives and retailer priorities. Serve as the primary field sales leader for the Hardware/DIY channel, representing Red Bull in customer meetings, business reviews, and strategic planning sessions with national, regional, and field leadership. Develop and execute strategies that improve in-store conditions, distribution, cooler execution, inventory management, pricing compliance, and promotional activation. Analyze execution trends, field performance data, and retailer insights to identify opportunities and translate findings into actionable plans. Build relationships with senior field leadership to identify opportunities, remove execution barriers, and drive business growth. Establish clear priorities, execution standards, and accountability measures for Regional Sales Managers and Distributor Partners. Lead customer-facing discussions related to field execution performance, service levels, merchandising standards, promotional compliance, and retail activation initiatives. Develop reporting tools and scorecards that provide visibility into execution performance and identify improvement opportunities. Partner with Distribution, Category Management, Shopper Marketing, Regional Leadership, and Distributor Partners to align strategies and maximize execution, distribution, and retailer satisfaction. Communicate field priorities, performance updates, and strategic initiatives across retailer, distributor, and Red Bull stakeholder groups. SPECIALTY RETAIL KEY ACCOUNT LEADERSHIP Lead and develop a team of Key Account Managers responsible for more than 20 Specialty Retail customers and newly acquired accounts. Develop customer-specific growth strategies and annual business plans aligned with company objectives and customer priorities. Oversee customer business plans, contract negotiations, promotional investments, pricing strategies, assortment initiatives, and growth programs. Support the successful onboarding, development, and expansion of new customer partnerships. Identify growth opportunities through customer analytics, category insights, market trends, and competitive intelligence. Build and maintain productive relationships with headquarters decision-makers, merchants, buyers,