Retail Media Manager

Requisition ID: 72198  About Whirlpool Corporation   Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool , KitchenAid , JennAir, Maytag , Amana, Brastemp , Consul , and InSinkErator . In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers. Additional information about the company can be found at   WhirlpoolCorp.com .    The team you will be a part of 
 The Digital Marketing team develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience and analyzes their effectiveness. Develops and maintains website graphic designs and layout to support the organization's image, identity and brands. May be responsible for social media marketing and online community management. This role in summary 
 Whirlpool Corporation is seeking a Retail Media Manager for its in-house, award-winning creative agency and studio, WoW Studios. Our growing team of passionate and collaborative humans is focused on best-in-class advertising, storytelling, and consumer experience for all of Whirlpool’s brands including KitchenAid, Whirlpool, JennAir, Maytag, and Amana. We’re committed to increasing and elevating Whirlpool’s output of campaigns, content, design, experiences, and digital innovation across all consumer touchpoints (in-store, film, social, digital, experiential, etc).  In this role, you will be responsible for leading strategy, planning and execution of media across all retail channel partners. Their goal will be to drive consideration and conversion, as well as brand visibility through full funnel planning in retail media channels. This role will directly influence how our brands are perceived by retail audiences and how successfully they compete at the point of purchase.   Employees in this role work a hybrid schedule of five days in office and will be based in either Chicago or Benton Harbor, MI. Your responsibilities will include 
 Lead paid retail media strategy and execution in accordance with key marketing objectives, campaigns, and across the consumer journey Provide direction to Retail media partners on media activation - delivering media brief (budget, priorities, timing, objectives, KPI’s) Collaborates with Retail Activation Team to deliver against product priorities around key timeframes In collaboration with Retail media partners, develops comprehensive media plans that align with each brand’s marketing strategy and business objectives Has a deeper understanding of retailer audience insights in order to impact strategic recommendations Elevates Brand visibility and preference within retailer channels - online and offline Set and track channel specific goals and KPI’s, optimizing campaign performance and budget allocation to deliver strong return on investment On-site Search (retail) - maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score and other account metrics. Oversee the media budget, ensuring cost-effective allocation of resources and maximizing ROMI Leads campaign performance reports, ensuring tags are tracking, revenue tracking. Provides regular reports on key metrics (bi-weekly, monthly, quarterly, annual. Use insights from performance data to refine and improve media strategies) Build and maintaining day to day relationship with Retail media partners Keeps a pulse on culture and trends that could drive relevance for our brands in