Industry Marketing Manager, Retail and Consumer Packaged Goods

Google Cloud takes an industry-first approach, helping enterprise customers lead and transform their sectors. In this role as an Industry Marketing Manager for Retail and Consumer Packaged Goods (CPG), you will partner across Sales and Marketing teams to build and land integrated programs that increase demand, bolster AI perception, and drive pipeline across retail and CPG accounts. You are a compelling storyteller who builds consistent, scalable, and optimized marketing programs. This is a direct role; you will execute with attention to detail, collaborate with cross-functional stakeholders, and navigate relationships across executive leadership, agencies, and industry partners. You will apply a structured approach to measure program effectiveness, manage KPIs, and support scalable processes for growth. You will oversee a various channel mix across social and email while driving engagement through digital and physical events, executive roundtables, and sales outbound strategy. You will thrive here if you enjoy translating complex cloud and AI technology into human stories that resonate with retail and CPG leaders. In this role, you aren’t just running campaigns; you are building the engine that powers our industry leadership in Retail and CPG.Google Cloud takes an industry-first approach, helping customers lead and transform their sectors. Industry campaigns are core to our Enterprise strategy. As a Marketing Program Manager, you will partner across Sales and Marketing teams to land integrated programs that increase demand, bolster AI perception, and drive pipeline. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $116000 - $166000 (USD) + 15% bonus target + equity + benefits Learn more about benefits at Google .

Strategy and Execution: Lead and execute integrated marketing campaigns tailored for Retail and Consumer Packaged Goods (CPG), aligning with regional business goals. Cross-Functional Partnership: Collaborate with Sales, regional marketing, and agency partners to translate account insights into targeted campaigns and executive events. Program Management: Develop project plans, track milestones, and manage channel execution to ensure seamless program delivery. Campaign Optimization: Manage and optimize full-funnel assets—from digital and paid media to sales enablement—to drive pipeline and measure program impact.

Minimum qualifications: Bachelor's degree or equivalent practical experience. 4 years of experience in business-to-business (B2B) marketing, demand generation, campaign development, or program management. Experience managing project timelines, marketing budgets, and agency partners. Experience executing multi-channel campaigns across the customer lifecycle, and partnering with cross-functional teams. Experience translating technical concepts or industry insights into narratives for business audiences. Preferred qualifications: Experience in B2B marketing within the Retail, Consumer Packaged Goods (CPG), or enterprise technology sectors. Experience coordinating multi-channel integrated campaigns across paid media, email, digital events, and sales outbound, and utilizing CRM (e.g., Salesforce) and marketing automation platforms (e.g., Marketo) for campaign tracking. Experience executing Account-Based Marketing (ABM) tactics (1:1, 1:few, 1:many) to drive account engagement. Experience leveraging AI tools and