On Premise Marketing Manager

Eligible: Yes Organization: Red Bull North America Job type: Permanent Company Description The Regional On Premise team is responsible for growing Red Bull's presence across the On Premise channel within the assigned region. This includes sales, marketing, and distribution efforts across both commercial and non-commercial environments, excluding National and Key Accounts. The team creates meaningful consumer connections and brings the Red Bull brand to life through partnerships, experiences, and activations. The On Premise Marketing Manager (OPMM) brings Red Bull's national On Premise Marketing strategy to life at the regional level. This role leads industry and consumer marketing initiatives that expand brand reach, strengthen Red Bull's premium position in the market, and create impactful experiences that drive consumer engagement and category growth. As the primary marketing partner to the regional On Premise team, the OPMM serves as the go-to resource for brand, trade, consumer, and industry-related initiatives. This role oversees the end-to-end planning and execution of regional festivals and third-party events, while coaching and supporting local On Premise teams to ensure high-quality execution. The OPMM also works closely with Event Managers responsible for festival and third-party event execution, providing strategic guidance and partnering to ensure activations are effectively executed and supported by impactful marketing initiatives.

EXECUTE ON PREMISE MARKETING STRATEGY Be well versed regarding national and local consumer and category insights and trends, as well as connected to key influential industry opinion leaders Make sure the right On Premise Marketing initiatives permeates the overall On Premise Annual business plan Based on insights, bring innovation and/or evolution to existing industry and consumer initiatives and tools in order to address business opportunities Focus resources into strategies and initiatives that support the channel to bridge the gap between consumption and relevance in On Premise occasions DRIVE CONSUMER & INDUSTRY STRATEGIES FOR SCALE & IMPACT Coach field team into high quality account & event activation Ensure knowledge and high-quality implementation of the right product offer, product experience and trial Ensure the right industry marketing program to win bar staff and decision makers Support allocation of POS tools and monitor their correct placement Lead consumer activation programs driving engagement and volume uplift in the On Premise Leverage our brand assets to win new consumers Track, record and evaluate all results of marketing activities implemented LEAD THE ON PREMISE TEAM IN MARKETING INITIATIVES Be the marketing enabler for On Premise, interacting and adding value to independent & national accounts, distribution and events Onboard and train OP teams such as On Premise Distribution Managers, Regional On Premise Managers, Food Service Specialists, and Musketeers Implement a customer centric mentality within your territory Gather and share best practices locally, nationally and internationally EXPAND REACH & DRIVE TRIAL THROUGH EVENTS Increase reach and consumption in events by initiating and leading contract negotiations, as well as the overall project management from planning to execution Localize and implement the Event’s strategy, blocking competition and driving vertical and horizontal growth Implement the right industry and consumer marketing initiatives in order to raise consumption on site at festivals LEVERAGE MARKETING ASSETS INTO THE ON PREMISE Build relevance and consumption through strong cross departmental collaborations driving existing and new marketing assets into the OP "LIVE" THE RED BULL ON PREMISE CULTURE: "CREATE AFFINITY" Work lifestyle coincides with the Red Bull culture and Musketeer Profile Interactions with customers and consumers drive individuals to want to be