Manager, CRM, APAC

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty. Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with capital, education and community. You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today! Life @ToryBurch is Special Because: When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits. Our culture is welcoming and inclusive -- everyone is empowered to make a difference. We have the best team in the world and believe in paying competitively and rewarding for high performance. Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life. We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales. We are invested in your professional growth – you’ll have access to free executive coaching on-demand. This Role is Tailor-Made for You Because: A Day in the Life: JOB SUMMARY A core leader within Brand Marketing, responsible for driving Greater China CRM strategy across Chinese Mainland, Hong Kong, Taiwan Region and Macau. The role oversees customer data management and analytics, CRM platforms, customer journey design, loyalty programmes and social CRM, while managing local customer data flow and clienteling tools. Greater China is the core focus, with additional support for Singapore and APAC wholesale markets on CRM data consolidation, reporting and regional alignment. The CRM Manager will partner closely with Retail Marketing, Digital & Social, Retail, E-commerce, IT, Data Security, Legal and global teams to create a consistent, compliant and insight-led customer experience.

GREATER CHINA   CRM STRATEGY & CUSTOMER JOURNEY Develop and execute the Greater China CRM strategy and customer journey across retail, e-commerce and social touchpoints, reflecting market-specific needs and operating models.  Define annual and campaign-based CRM objectives, KPIs and measurement frameworks across markets, channels and stores.  Translate customer insights into practical strategies for recruitment, retention, reactivation, loyalty and lifetime value growth.  Manage the CRM calendar to maintain relevant and consistent customer touchpoints throughout the year.  DATA MANAGEMENT, GOVERNANCE & ANALYTICS Own local customer data flow, governance, integration and business use in line with local requirements. Partner with Legal, IT, Data Security, global teams and external agencies to establish and maintain SOPs for data capture, transfer, integration, access and usage.  Monitor data quality across retail, e-commerce, loyalty and social CRM channels, and drive continuous improvement in customer identification, capture and enrichment.  Build effective customer segmentation and develop customer journey mapping using historical interactions and behavioural signals.  Deliver regular and campaign-specific analytics, dashboards and hindsight reports to Retail, E-commerce, Retail Marketing, Digital & Social and Brand Marketing teams.  Develop testing frameworks, including