Integrated Supply and Demand Planning Specialist

Job Title: Integrated Supply and Demand System Specialist Location: Corporate Department: Supply Chain Job Summary: The Integrated Supply and Demand System Specialist is a technical and analytical expert responsible for ensuring accurate end-to-end forecasting, optimized replenishment, and high-quality master data across Wawa’s enterprise systems. This role serves as Wawa’s RELEX Super User, providing deep expertise in forecasting, replenishment, automation, and data quality. It directly impacts in stock performance, spoilage reduction, and profitability for over 2 million article/site combinations and 4,500+ daily orders across 1,200+ stores, while also supporting Wawa’s transition from a store centric forecasting model to a fully integrated, multi level planning structure that connects suppliers, warehouses, and stores with RELEX, and enabling scalable processes, system readiness, and data accuracy to support company growth, including new store openings and remodels.                                              Principal Duties: Identify and support opportunities to expand RELEX capabilities beyond store level forecasting and replenishment. Contribute to the creation and enhancement of an integrated operating model connecting suppliers, warehouses, and stores. Serve as Wawa’s primary RELEX Super User with deep technical expertise in forecasting, replenishment, system exceptions, automation, and core system behavior. Maintain system configuration, user settings, replenishment rules, forecasting parameters, and master data to ensure accuracy, consistency, and stability. Act as the first line of support for RELEX issues—diagnosing system errors, identifying root causes, and leading rapid response activities across Supply Chain, Marketing, Store Operations, and IT. Partner with IT, RELEX, and cross functional business teams to design, test, and implement system enhancements, upgrades, automation, integrations, and workflow improvements. Develop and maintain a prioritized roadmap of system enhancements based on business needs, user feedback, and process improvement opportunities. Strengthen end‑user capabilities by providing training, and on-going support aligned to roles and areas of responsibility. Partner with leaders across Centralized Demand Planning, Marketing, Category Planning, Store Operations, Warehouses/DCs, and broader supply chain teams to align business rule logic, forecasting approaches, and replenishment strategies with business requirements. Provide strategic recommendations that reduce waste, improve gross profit, enhance new store and remodel processes and strengthen in‑stock performance across stores. Own system configuration and performance for promotional events, machine‑learning models, macro‑level forecasting, waste reduction, and replenishment optimization. Manage forecasting and replenishment strategies for enterprise‑wide events and planned warehouse closures to ensure continuity of supply. Identify, build, and maintain necessary business rule adjustments and system exceptions to enable early detection of anomalies and forecasting and replenishment risks. Use analytics to translate complex system data into clear, actionable insights for cross-functional stakeholders.  Provide analytical leadership and system expertise on forecasting or replenishment-related projects.  Ensure project objectives and prioritization align with corporate strategies.  Collaborate with IT and RELEX to align technical solutions with business requirements.  Drive process improvement initiatives to increase automation and reduce manual work. Essential Functions: Detail oriented and excellent organizational skills Strong analytical, project management, critical thinking and problem-solving skills Ability to handle multiple projects simultaneously and independently Strong interpersonal, communication, and leadership skills Proven