Senior Marketing Communications Consultant

Career Area: Marketing Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Your Work Shapes the World at Caterpillar Inc.   When you join Caterpillar, you’re joining a global team who care not just about the work we do – but also about each other.  We are the makers, problem solvers and future work builders who are creating stronger, more sustainable communities.  We don’t just talk about progress and innovation here – we make it happen, with our customers, where we work and live.  Together, we are building a better world, so we can all enjoy living in it. Our  Product Support and Logistics Division (PSLD)  is one of the most innovative divisions within Caterpillar. In PSLD, as within all of Caterpillar, our priority is our customers and helping them build a better world. We touch nearly every element of the services value stream. PSLD is responsible for Aftermarket Parts Distribution of Cat Parts, Integrated Logistics and Global Services supporting Caterpillar dealers and customers. Our teams work together in critical areas that leverage digital capabilities, technology and operational excellence. As a Senior Marketing Communications Consultant within Global Dealer Learning, you will lead our marketing strategy, communications, and technician growth initiatives around recruitment and retention. This position connects marketing, communications, program execution, and dealer engagement to help dealers meet their Tech Cap & Cap expectations and execute against their technician attraction, hiring, development, and retention plans. This role also serves as the global program owner for the Global Dealer Technician Challenge (GDTC), Caterpillar’s premier technician competition and recognition program. The position provides leadership across all aspects of the three-year competition cycle, including program governance, stakeholder management, marketing strategy, communications, event execution, budget management, and business results.

Location:   Peoria, IL (United States) Required Travel: Up to 30% (Domestic & International) Relocation Assistance Offered: None US Work Sponsorship Offered: None Note:  This role requires a three-year commitment due to the full GDTC (Global Dealer Tech Challenge) lifecycle, which begins with upfront planning and concludes with final event execution approximately 3 years later. This role requires schedule flexibility to support global meetings and program execution, including occasional work outside normal business hours and extended hours during peak GDTC competition periods.

This position leads the planning, development, and execution of strategic marketing initiatives that support dealer technician growth plans and help dealers deliver the right technician, at the right time, to provide a superior customer service experience. Align Marketing Strategy to Technician Growth Priorities • Partner with Technician Growth Consultants and program owners to align marketing strategy, communication priorities, and dealer-facing messaging to technician growth objectives. • Develop and execute campaigns that help dealers activate programs, strengthen technician pipelines, close capability gaps, and support workforce capacity needs. • Lead awareness efforts that elevate the technician profession and strengthen Caterpillar’s employment value proposition. • Coordinate with Global Dealer Learning’s multimedia team to develop photo, video, and digital assets that support campaign execution