Director, Marketing EMEA

Work Flexibility: Hybrid or Onsite The Director, Marketing EMEA will lead the regional go-to-market strategy for current and future Peripheral Vascular products across EMEA. This leader will translate global portfolio priorities, regional market insights, customer needs, clinical evidence and competitive dynamics into clear commercial strategies that accelerate adoption, strengthen differentiation and support sustainable growth across venous and arterial disease states. In close partnership with regional sales leadership, franchise marketing teams, medical education, clinical, regulatory, finance and cross-functional partners, this role will ensure EMEA teams are aligned around the market opportunity, strategic priorities, launch plans and field execution required to win. The Director will also be responsible for developing and coaching the regional marketing team, building strong relationships with key opinion leaders and influential customers, and ensuring marketing programs are localized, customer-centered and commercially impactful What you will do: Competitive Insights Consults on a variety of competitive analyses in the global arena. Leads discussions on the historical background and future perspective of the leading competitors Predicts the strengths and weaknesses of the full product line compared to the competition. Leads in the evaluation and selection of competitive analysis tools and technologies Leads analyses of the organization's current and potential competitive environment and strategies. Customer Insights Builds increasing network of KOLs to achieve business need. Drives the synthesizing of customer needs to inform future innovations. Customer Centric Development Shapes customer value propositions that are consistent with business strategies. Promotes a customer-focused corporate culture. Establishes targets for customer portfolios. Cultivates new customer categories. Optimizes market share by delivering superior customer value. Reshapes markets by anticipating future customer needs Developing the Strategy and Marketing Plan Uses strategic planning to enable organizational learning. Leads strategy and marketing planning effort to generate healthy discussion about the overall direct of the product or portfolio. Coaches others on the development of the well-written marketing plan. Budgets Completes P&L analysis to drive business strategy and outcomes. Monitors and ensures adherence to organization's financial practices and standards. Reviews and approves all major budget adjustments; negotiates and reconciles line item variances. Value Prop Segmentation Coaches teams through the business’s segmentation, customer targeting efforts, and the measurement of target audience preferences and brand associations. Tests business goals by connecting them to segmentation work. Leads teams to demonstrate the tie-in between segmentation and the brand's competitive position. Value Prop Targeting & Positioning Coaches teams to use appropriate targeting in their marketing strategy work. Aligns strategy and execution by coaching teams to revisit value proposition work in light of the executional priorities of the business. Assesses marketing strategy work in light of the alignment of the value proposition promises and team's ability to generate evidence and execute to deliver on those promises. Brand Stewardship Establishes long-term vision for product or portfolio brand structure across business unit to match company strategic vision. Communicates company strategy in terms of competences, strategic assets and customer benefits. Guides teams in the development of future competencies to anticipate changes in market conditions and customer requirements. Marketing Objective Leads the product or portfolio, linking goals to company-wide strategy. Rapidly redirects the efforts of the specific product or portfolio to achieve business goals in the face of changing market conditions. Links customer acquisition and retention efforts to