Sr Analyst, Portfolio Marketing

We're   seeking   a n   analytical and strategic thinker to join our Portfolio Marketing   team. In this role, you will play a critical part in driving business growth by analyzing consumption and panel data, market research, and consumer insights to inform portfolio marketing campaigns   for   your direct teams’ power window   programs .   You will work closely with cross-functional teams, including brand management, sales,   eCom   & Customer Marketing ,   and external agency partners, to develop and execute successful portfolio programs.

Portfolio Campaign Analysis : Analyze consumption and panel data, market research, and consumer insights to   identify   opportunities for portfolio marketing campaigns. Develop recommendations for which brands or products to feature in these campaigns.   Define Success Metrics : Collaborate with stakeholders to define success metrics for portfolio programs,   leveraging   business performance data, commercial marketing mix data, and insights from brand and sales teams.   Develop Campaign Roadmaps : Partner with Portfolio Marketing ,     eCom   & Customer   Marketing, Sales Operations , agency partners, and other s   to create campaign roadmaps, including critical milestones and deliverables.   Cross - Functional Collaboration:   Collaborate with cross-functional teams to analyze brand performance and business drivers,   identifying   critical brand priorities that inform Portfolio Campaigns.   Partner with   Omni   Shopper Marketing   team   to   a nalyze business and program performance data   and   d evelop   to   recommend   key performance indicators (KPIs) and targets for   all portfolio marketing programs.    Work closely with   Perfect   Store   team   to   i nterpret performance trends , i nform power window category and display selections/targets , and f orecast current year impact of   portfolio marketing campaigns.    Support Portfolio Marketing Sr. Manager in strategic   planning, construction of campaign briefs and program executional   efforts by providing brand and customer analytics   that support decision-making.   Liaise with   in-house creative agency a ccount &   c reative   l eads to   m anage   deliverables   includin g , but not limited to ,   social media ,   owned digital,   promotions, in-store d isplay   and   more e nsuring   high fi delity of creative   translation,   timely   and on -budget   project delivery .   Coordinate with   both external and internal c reative   a gency   a ccount   m anager s   to   a lign teams on project timelines and deliverables   and s chedule major reviews with relevant stakeholders   Requirements:   2 +   years of experience in marketing analytics, market research, or a related field   Strong analytical and problem-solving skills, with ability to interpret complex data sets and develop actionable insights   Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams   Strong   knowledge   of consumer behavior and market trends, particularly in the food and beverage industry   Ability to work in a fast-paced environment and prioritize multiple projects simultaneously   Strong organizational skills to manage multiple projects with complex deliverables and stakeholders         Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values. New Hire Base Salary Range: $89,800.00 - $112,200.00 Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents. The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors