Sr Data Analytics Mgr. Paid Media Campaigns

Sr Data Analytics Mgr. Paid Media Campaigns Full-time Employee Type: Regular Region: AMS - North America and Canada Work Persona: Flexible or Remote Company Description It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people.

Role summary: As our Senior Data Analytics Manager, you'll bridge paid media performance and business outcomes, partnering closely with marketing leadership to drive smarter budget allocation and buying group engagement. You'll own the measurement strategy for paid media campaigns, answering critical questions: How do we allocate budget across channels to maximize pipeline impact? How do we measure and optimize buying group engagement? What content and tactics drive results? You'll translate complex data into clear, actionable recommendations that shape channel strategy, audience targeting, and investment decisions. You'll proactively surface measurement gaps and opportunities, propose solutions, and establish the frameworks and standards that enable everyone to move faster and smarter—acting as a trusted advisor to leadership while balancing optimization with the strategic imperative of reaching decision-makers at scale. What you’ll do: Own the measurement strategy & campaign tracking: Own the end-to-end measurement strategy for paid media campaign performance and buying group engagement across multiple concurrent programs; drive decisions that impact budget allocation, channel mix, and audience targeting Define and standardize KPIs that connect paid media activity to pipeline and buying group progression; establish measurement frameworks and govern taxonomy with the media team and the agency to ensure data quality and consistency Proactively identify measurement gaps, risks, and opportunities; propose solutions and measurement approaches before being asked; drive clarity and standards in a fast-changing environment Synthesize insights into actionable plans: Synthesize campaign performance data from multiple sources to uncover key drivers and translate insights into clear, actionable recommendations Interpret results from attribution models and Media Mix Modeling to inform strategic budget reallocation decisions; partner with data science teams to operationalize advanced measurement approaches Deliver insights that directly inform program investment, channel strategy, and buying group targeting priorities, with accountability for the business impact of those decisions, not just report delivery Navigate ambiguous, high-impact problems where there is no prescribed solution; demonstrate sound judgment in recommending measurement approaches based on business priorities and constraints Strategic influence & cross-functional partnership: Influence peers, managers, and cross-functional leaders by using data and sound judgment to test assumptions; Letting insights drive decisions, not intuition Collaborate with the media agency and the Media Center of Excellence team to improve measurement maturity, data quality, and decision-making velocity Support Test and Learn program design by providing performance baselines, measurement guidance, and accountability for test results and learnings Lead program management through executive presentations and data-driven storytelling; translate measurement findings into clear strategic direction and guide stakeholders toward informed decisions Qualifications Required: