Category Licensing Manager GSA m/w/d

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

Category Licensing Manager – GSA m/w/d

Based in: Neu-Isenburg, Germany, with Hybrid working x 3 days Tuesday to Thursday in the office required. Please check your commute before applying.

Hasbro is looking for a commercially driven Category Licensing Manager to accelerate the growth of our Licensed Consumer Products business across Germany, Switzerland and Austria (GSA).

You will own a portfolio of licensing categories, with primary responsibility for developing Hasbro's Lifestyle, Fashion and Home business—one of the most strategic growth pillars for the GSA Licensing organisation and a critical driver of our long-term commercial ambitions. Working closely with both existing and new licensing partners, you will identify opportunities to position Hasbro's brands beyond the toy aisle, developing innovative products and partnerships that strengthen our presence in Lifestyle, Fashion and Home.

You will also lead Direct-to-Retail (DTR) opportunities across GSA, partnering directly with key retailers and strategic partners to develop exclusive collections, retail activations and customer marketing programmes that strengthen retailer relationships, enhance consumer engagement and deliver incremental commercial growth.

Working closely with Category Licensing Manager peers across GSA, Europe and Global teams, as well as Retail Licensing, Product Development, Marketing, Franchise, Finance and Legal, you will collaborate to develop category strategies, share best practices, leverage global expertise and deliver a One Voice approach that brings Hasbro's brands to life through best-in-class consumer products, innovative partnerships and compelling go-to-market strategies.

This is a highly commercial role combining business development, category strategy, strategic account management and cross-functional leadership.

Category Strategy & Business Development

• Develop and execute long-term category strategies aligned with Hasbro's franchise priorities and commercial objectives.

• Lead the development and execution of Hasbro's Lifestyle, Fashion and Home licensing strategy across GSA.

• Identify, pitch and secure new licensing partners that strengthen Hasbro's presence within Lifestyle, Fashion and Home.

• Build and maintain a strong pipeline of new licensing opportunities across strategic growth categories and existing business.

• Identify emerging consumer, retail and lifestyle trends to unlock new business opportunities.

• Develop compelling business cases and licensing proposals that support long-term commercial growth.

Licensee Management

• Build and maintain strong, long-term relationships with strategic licensing partners.

• Lead the end-to-end licensing process from prospecting and negotiation through contract execution and ongoing account management.

• Develop joint business plans with licensees that deliver sustainable commercial growth.

• Challenge and support partners to maximise innovation, product quality, distribution and commercial performance.

• Monitor partner performance against agreed objectives and implement corrective actions where required.

Commercial Growth &