Sports Marketing Senior Lead

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. We're seeking a strategic and operationally excellent Senior Lead to help manage a portfolio of high-priority sports and entertainment partnerships, including FIFA Women's World Cup 2027, Live Nation, the Chase Center, and the San Francisco Giants. This role is central to driving success across some of our most visible and strategically significant partnerships. Based in Mexico City, you'll serve as a key driver of partnership strategy and activation, ensuring seamless execution, stakeholder alignment, and measurable business impact. What You'll Do * Strategic Partnership Management: Assist with day-to-day management of key sports and entertainment properties — including FIFA Women's World Cup 2027, Live Nation, the Chase Center, and the San Francisco Giants — ensuring partnership objectives align with organizational priorities and deliver strong ROI * Stakeholder Leadership: Build and maintain trusted relationships across a complex ecosystem of partners, including partner organizations, Salesforce account teams, professional services teams, external agencies, and the broader sports and entertainment community * Activation Excellence: Drive seamless execution of partnership activations, ensuring all elements — from planning to measurement — meet high standards and deliver measurable business outcomes * Storytelling & Content Strategy: Identify and develop compelling partnership narratives that showcase Salesforce technology in action, bringing customer success stories to life across platforms and audiences * Cross-Functional Collaboration: Partner closely with stakeholders across marketing, sales, and product teams, ensuring alignment and coordination across the partnership portfolio * Performance & Measurement: Define and track KPIs across partnership activations, providing regular reporting on business impact and ROI What You'll Bring * 8+ years of experience in partnership management, sports/entertainment marketing, sponsorship activation, or related fields * Proven track record managing complex, multi-stakeholder partnerships with measurable business results * Strong relationship-building skills with the ability to influence and align diverse stakeholders * Deep understanding of the sports and entertainment industries, including major global sporting events and live entertainment * Exceptional project management and organizational skills with meticulous attention to detail * Experience working with technology partners or supporting digital transformation initiatives * Strong ability to work as part of a distributed team and stay closely connected to colleagues and priorities across various locations and time zones * Excellent communication skills, both written and verbal * Willingness to travel internationally for events, activations, and partner meetings Preferred Qualifications * Background working with enterprise technology companies * Understanding of agentic technology and AI applications in sports and entertainment marketing * Existing relationships within the FIFA, live entertainment, football (soccer), or major North American sports league (MLB/NBA) ecosystems * Fluency in Spanish