Sr Manager, Communications and PR LATAM
- Location
- Mexico, Mexico
- Employment
- Full Time
- Work model
- On-Site
- Level
- Senior
- Posted
About this role
Company Description
CREATIVITY IS OUR SUPERPOWER It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
Job Description
This role leads Mattel's Communications and PR function across the entire Latin America region, our second-largest international market. The role provides strategic leadership for enterprise communications, executive communications, corporate reputation, issues management, including PR in support of our manufacturing facility in Mexico, PR in support of govt relations priorities, and integrated Brand & Franchise PR.
RESPONSIBILITIES
Lead Mattel's Communications function across LATAM, providing strategic direction across enterprise communications, executive communications, corporate reputation and integrated Brand & Franchise PR and select internal communications. Develop and execute regional communications strategies that align corporate, commercial and brand priorities while supporting Mattel's business objectives across the diverse LATAM markets. Serve as the strategic communications advisor to regional leadership, providing counsel on reputation, executive visibility, issues management, and business communications. Oversee Brand & Franchise PR across LATAM, ensuring communications strategies support Mattel's portfolio of brands, Consumer Products, Location-Based Entertainment and entertainment initiatives. Lead communications for Montoi manufacturing facility as related to proactive and crisis communications. Create and execute PR plans and results in support of govt affairs programs that help drive the growth of Mattel in LatAM. Lead the planning and integration of corporate and brand communications, ensuring opportunities are amplified through one coordinated external voice. Direct regional PR agency network governance and communications standards while providing oversight of campaign strategy, execution and measurement. Lead crisis communications and reputation management across the region, partnering with global and regional stakeholders to manage issues effectively, particularly at the plant level and in close collaboration with government affairs in the region. Build and develop the LATAM Communications team through direct management of the Senior Public Relations Associate, providing coaching, development and performance leadership. Foster collaboration across Global Communications, regional functions and local markets to improve consistency, operational effectiveness and communications capability. Champion innovation through adoption of modern communications practices, measurement frameworks and AI-enabled communications tools.
Qualifications
QUALIFICATIONS Bachelor's Degree Bachelor’s degree in Business Analytics, Engineering, Finance, Actuarial Science, Business, or related fields. 5-7 years of experience in Business Intelligence/Business Analytics/Commercial Planning or related roles. Background in toys, technology, or retail (combination preferred). Regional experience in matrix organizations (MX/BR). A similar position in an international FMCG firm is considered a plus. Strong analysis and problem-solving skills. Able to analyze data and provide innovative solutions and actions. Advanced storytelling and strong executive communication. Dealing with ambiguity & resilience. Organizational skills, attention to detail & adaptability. Ability to work and communicate with