Chief Marketing Officer (TNF)

At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of adventure-loving people, The North Face just may be the place for you. To learn more about our values and our culture, visit The North Face Careers or www.thenorthface.com . Vice President, Chief Marketing Officer (The North Face) What will you do? The Vice President of Global Marketing (CMO) leads The North Face’s global marketing organization and is a key member of the Senior Leadership Team (SLT). In this role, you will shape and influence the overall brand marketing strategy, including vision, purpose, positioning, brand essence, business model, and long-term growth priorities. You will define and lead a globally aligned brand marketing strategy that drives brand heat, consumer demand, and sustainable growth across regions, channels, and consumer segments. You are responsible for the global orchestration of all marketing efforts, including, but not limited to: brand, creative, social media & influencer, public relations, and sports marketing programs. You will ensure a consistent and compelling global brand appearance while enabling regional teams to execute with local relevance.  You will lead and inspire a global team of marketing professionals, in partnership with the regional marketing teams, to create one unified, global brand marketing strategy that with influence regional execution to drive demand creation and achieve our financial objectives. You will report to the Global Brand President and serve as a key strategic partner to senior leadership. You will lead and inspire a high-performing global organization, fostering a culture of innovation, collaboration, accountability, and high performance. Let’s break down that day-in-the-life a bit more. Define and lead a clear, differentiated global brand marketing strategy grounded in consumer insight, cultural relevance, and performance outcomes Ensure consistent brand storytelling across all regions, channels, and touchpoints Partner closely with regional marketing leaders (AMER, EMEA, APAC) to translate global strategy into locally relevant plans Establish clear ways of working, governance, and decision-making frameworks that enable speed, alignment, and accountability across global and regional teams Balance centralized direction with regional empowerment to unlock growth in international markets Build omni-channel marketing strategies and create seamless consumer journeys with DTC and membership at the center of an “always-on” Leverage AI, consumer insights, analytics, and emerging technologies to continuously improve marketing effectiveness and ROI Advance TNF’s digital transformation by embedding data, AI, and performance measurement into global marketing strategies Ensure The North Face continues to lead globally across both performance and lifestyle categories Own the budget management and allocation, Marketing Return on Investment (MROI) effectiveness and efficiency, investment management. Continuously evaluate performance and reprioritize efforts based on market conditions and business needs Build, lead, and inspire a diverse, high-performing global marketing team Strengthen the marketing leadership bench and succession pipelines across the global team Foster a culture of inclusion, creativity, accountability, and continuous development What do you need to succeed? We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and