Sr. Product Marketing Manager, Lending

We are hiring for a Sr. Product Marketing Manager for Chime’s Lending product ecosystem. In this role, you’ll own how we bring to market and position Chime’s growing personal loan product to deliver clear, compelling value for our members. This is an individual contributor role reporting to the Head of Product Marketing, Lending.

You’ll partner closely with Product, Risk, Legal, and Growth to shape product narrative, influence roadmap decisions, and drive responsible adoption. This role sits at the intersection of growth and financial responsibility, requiring strong strategic thinking, cross-functional leadership, and the ability to balance business impact with member trust and regulatory considerations.

The base salary offered for this role and level of experience will begin at $150,000.00 and up to $208,000.00. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.

In this role, you can expect to

• Own and execute go-to-market strategy for Chime’s personal loan product, from launch through iteration and scale. Establish best practices and frameworks for repeatable, high-quality product launches

• Develop clear, differentiated positioning and messaging that drives customer understanding and adoption

• Drive cross-functional alignment across Product, Growth, Brand, and Analytics to ensure cohesive execution

• Influence product strategy and roadmap through customer insights, market understanding, and competitive analysis

• Own business outcomes: Improve product adoption, engagement, and retention through data-informed marketing strategies

• Partner with Growth and Lifecycle teams to ensure effective multichannel execution and performance optimization

To thrive in this role, you have

• 6–10+ years of experience in product marketing with at least 3+ years of consumer lending or regulated financial services experience, including exposure to credit risk, underwriting and loan servicing

• A track record of owning end-to-end go-to-market strategy - segmentation, funnel optimization and measurable business outcomes in a performance-driven environment

• Strong grounding in product marketing fundamentals: audience insights, competitive intelligence, targeting, positioning, value propositions,