Customer Sales Executive, Better For You & Salty Snacks

As a critical member of the Hershey Canada Sales team, the Customer Sales Executive, Better For You and Salty Snacks will be accountable for profitably growing the BFY and Salty portfolio, with a clear mandate to build distribution, strengthen customer partnerships and unlock new whitespace across an emerging and strategically important business.  This role requires a people-first leader who can coach and develop direct reports, set clear priorities, create accountability and build capability while also operating with an entrepreneurial mindset. The CSE will work closely with brokers, distributors, retail customers, internal cross-functional partners and key contacts within Hershey USA to align plans, accelerate execution and deliver sustainable growth. Accountabilities

Lead, coach and develop direct reports to deliver against growth, distribution, share and profitability objectives.  Own customer and channel growth strategies for the BFY & Salty Snacks portfolio, driving distribution, visibility and profitable expansion.  Identify whitespace opportunities and translate innovative ideas into scalable commercial growth.  Build and leverage strong partnerships with brokers, distributors and Hershey USA stakeholders to accelerate execution and business results.  Develop and execute annual and long-term business plans supported by customer insights, syndicated data and marketplace trends.  Partner cross-functionally to deliver customer, innovation and commercial priorities while representing the business in key customer and internal forums.  Experience & Business Leadership

5+ years of progressive sales experience in Consumer Packaged Goods or a related commercial capacity  People leadership experience an asset, including coaching, prioritization, performance management and development of direct reports  Experience working with brokers, distributors, indirect sales models or multi-partner execution networks   Snack food, Better For You, emerging brand, route-to-market or whitespace business-building experience is an asset  Strong understanding of the Canadian retail landscape, with the ability to connect customer priorities to category and brand opportunities  Analytical & Commercial Excellence

Advanced working knowledge of Microsoft Office, with PowerPoint and Excel mandatory  Interpret and translate insights into action: knowledge of Nielsen or syndicated data  Ability to forecast demand, trade, manage supply assumptions and communicate risk in a fast-paced environment  Persuasive selling, negotiation, presentation and written communication skills  Entrepreneurial Mindset & Strategic Agility

Entrepreneurial spirit, curiosity and an ownership mindset  Ability to identify growth opportunities, challenge the status quo and execute with discipline  Strategic leadership, collaboration and the ability to work independently in a high-growth, fast-paced business environment  Relationship Building & Partnership Management

Strong relationship-building skills across customers, direct reports, brokers, distributors, internal partners and Hershey USA contacts  Proven ability to influence and align diverse stakeholders to deliver business objectives  Minimum Education

Bachelor's degree Leadership Competencies

People Leadership: Builds trust, sets direction, coaches for performance and develops talent through clear expectations, feedback and support.  Business Acumen: Understands how a CPG business works, how strategies and tactics perform in market and how to evaluate competitive trends, customer needs and category signals.  Entrepreneurial Drive: Operates with ownership, resourcefulness and bias for action; identifies opportunities, builds practical plans and moves quickly to test, learn and scale what works.  Drive for Results: Pushes self and others to exceed business goals, communicates priorities and maintains focus on the