yoinka

Associate Director, U.S. Consumer Marketing – Patient Adherence Program Lead

Merck

North Wales, Pennsylvania, United States of AmericaFull TimeSenior$142.4k – $224.1k/yr
Sign in to applyVerified 1h ago
Location
North Wales, Pennsylvania, United States of America
Employment
Full Time
Work model
On-Site
Level
Senior
Salary
$142.4k – $224.1k/yr
Posted
Aug 20, 2026

Skills

AgileSpark

About this role

Job Description

The U.S. PAH Consumer Marketing team is seeking an Associate Director to lead the consumer patient adherence strategy for our PAH drug. This is a high-impact opportunity to shape and scale a patient-centered program designed to help appropriate patients start therapy with confidence, stay engaged over time, and navigate key moments in their treatment journey. This leader will own the strategy, execution, and optimization of the adherence program, partnering across Marketing, Patient Services, Market Access, Digital, Data & Analytics, Medical, Legal/Compliance, agencies, and other key stakeholders. The role requires a strong strategic leader who can translate patient insights, business priorities, and performance data into practical solutions that improve the patient experience and support persistence. This is a unique opportunity to help shape a meaningful patient experience strategy in a specialty disease area, with direct impact on how patients are supported over time. Key responsibilities include: Leading the consumer patient adherence strategy. Developing omnichannel patient experiences, including CRM, digital, education, and support resources. Partnering with analytics and digital teams to define KPIs, dashboards, and optimization opportunities. Orchestrating cross-functional execution across internal and external partners. Ensuring compliant, effective, and scalable program delivery. Education requirement: Master's Degree, MBA or MS. Ideal candidates will bring: 5+ years of U.S. pharma, biotech, healthcare marketing, patient services, patient experience, access, or digital engagement experience. Experience building or optimizing marketing, patient support, adherence, CRM, or engagement programs. Strong cross-functional leadership and stakeholder management skills. Strong communication, project leadership, budget management, and agency/vendor management capabilities. Specialty, rare disease, hub services, specialty pharmacy, or patient adherence experience preferred, but not required.

Required Skills

Adaptability, Agile Principles, Brand Marketing, Creativity, Customer Insights, Financial Analysis, Market Access, Market Research, Pricing Strategies, Product Management, Promotions Management, Sales Support, Stakeholder Influence, Strategic Planning, Strategic Thinking Preferred Skills: Current Employees apply HERE Current Contingent Workers apply HERE US and Puerto Rico Residents Only: Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process. As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S.

Equal Opportunity

Employment laws, visit: EEOC Know Your Rights EEOC GINA Supplement We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. Learn more about your rights, including under California, Colorado and other US State Acts The salary range for this role is $142,400.00 - $224,100.00 This is the lowest to highest salary we in good faith believe we would pay for this role at the

Listing verified 1h ago. Applications go through the company's official careers site.

← Back to Yoinka

Associate Director, U.S. Consumer Marketing – Patient Adherence Program Lead at Merck, North Wales, Pennsylvania, United States of America | Yoinka