Mass Marketing Specialist

Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders. Job Posting: Mass Marketing Specialist The primary responsibilities of the Mass Marketing Specialist are to support the development and coordination of best-in-class marketing communications initiatives, including photoshoots, media, including social media and influencers, promotions, visual marketing programs, and special events.

Works with Marketing Coordinator and or Managers to coordinate marketing communications initiatives in support of the Wrangler brand.  Includes, photoshoot support and execution including; overseeing production calendar from concept to go-live of imagery. Booking models, stylist, HMU. This role is responsible for post-shoot image selection/retouching in handing imagery over to DTC/social/PR/retail teams. Inclusive of bi-annual seasonal and special collection shoots, brand shoots and catalog shoots. POS development, including key trade sell in and in-store materials as well as internal communications for quarterly initiatives.  Social media and influencer product seeding, in-store and events activation support in an effort to achieve defined brand objectives.  Coordinates ticketing process, including pre-production project kick off and administrative management in our internal system, working with production and or vendor directly on development and production, timely communication with internal team. Post production work includes image selection, artwork development, mechanicals and printing as needed.   Coordination and production of quarterly product catalogs, working with merchandising, photo studio and creative services on timely execution and delivery. Provide day-to-day support for the brands marketing budgets and project billing. Supports public relations, promotions, special events and other marketing projects as needed.  Works on other special projects as directed by the Marketing Manager. Leadership Project Coordination Leadership : Lead execution of key marketing initiatives from photoshoots to catalog production, ensuring timely delivery and cross-functional alignment. Cross-Functional Collaboration : Act as a liaison between marketing, creative, merchandising, PR, retail, and external vendors to align project goals and timelines. Creative Direction Support : Oversee shoot logistics, talent bookings, and post-production decisions (e.g., image selection and retouching), contributing to brand visual storytelling. Budget Tracking and Administrative Oversight : Maintain and monitor budgets, process invoices and POs, and ensure financial documentation is accurate and up to date. Operational Leadership : Coordinate ticketing development processes, ensuring pre-production through post-production is well-managed and delivered on schedule. Executional Excellence : Demonstrate leadership in driving high standards across all deliverables—catalogs, marketing collateral, digital assets, etc. Initiative and Ownership : Show independent drive in prioritizing tasks, anticipating project needs, and ensuring deadlines are met in a fast-paced environment.

1-2 years of related professional experience  Bachelor's degree or equivalent in Communications, Business, or Marketing Good verbal and written communication skills including exposure to writing a creative brief Working knowledge of marketing programs and advertising with a strong background in digital/social High level of initiative  Proficiency in setting priorities  Strong organizational skills  Ability to work in a team in a high-pressure environment  Good analytical ability  Excellent Microsoft Office skills  Leadership Competencies