SEO Manager
Interpublic Group
- Location
- New York, New York, United States of America
- Work model
- On-Site
- Level
- Mid
- Posted
- Sep 10, 2026
Skills
About this role
Agency: Omd Job Function: Media Job Subfunction: Performance Media Job Description:
POSITION
SEO Manager We are currently recruiting for an SEO Manager role to lead the development and execution of SEO and Generative Engine Optimization (GEO) initiatives, while managing client relationships on a day-to-day basis. The SEO Manager will work closely with the SEO Director and supervise assigned SEO Associates.
About the role
Develop, implement and manage integrated SEO and GEO programs for enterprise clients to improve visibility across traditional search engines and AI-powered discovery experiences. Build SEO workflows and project management processes to ensure timely completion of SEO deliverables. Analyze the search and AI answer landscape to identify quick wins and longer-term opportunities to improve organic rankings, traffic, conversions, brand visibility and recommendation across LLMs. Conduct technical site audits to address errors and identify improvements that benefit both SEO and AI discoverability, including crawlability, indexation, site performance, Core Web Vitals, structured data/schema, canonicalization and robots directives. Oversee on-site optimizations to ensure priority pages are optimized for search demand, consumer intent and answer-readiness, in line with search-engine best practices and emerging GEO principles. Leverage keyword, prompt and content-gap analysis to identify new content opportunities that can earn organic rankings, answer high-value consumer questions and strengthen brand representation in AI responses. Manage monthly and quarterly SEO/GEO reporting, translating performance data into insights and strategic recommendations across organic search, AI visibility, citations, brand narratives and competitive share of voice. Maintain strong relationships with clients and technology partners, making SEO, GEO and AI-search topics approachable through clear written and verbal communication. Manage junior members of the SEO team to maximize their productivity, job satisfaction and professional growth. Develop case studies and POVs, and research emerging trends, technologies and platform changes across SEO, GEO and AI search to educate clients and internal teams. Leverage industry-standard and proprietary AI tools to automate routine SEO workflows, streamline analysis, and improve scalability of strategic insights. Use LLM visibility and tracking platforms such as Profound, Bluefish and Scrunch to monitor brand presence, competitive share of voice, citations, source patterns and AI narratives over time.
About you
You are highly skilled, a self-starter, confident in your abilities; not afraid to share opinions or new perspectives in the pursuit of excellence and above all else are dependable, reliable and bright. Enjoy problem solving and adapting to new technologies and processes. Strategic thinker, intrinsically curious, with a positive attitude in all that you do. Extensive experience managing senior stakeholders with a professional demeanor, you are collaborative to the core and remain calm under pressure. Outstanding project management and organizational skills driving cross-functional teams. Solution-oriented with an impeccable eye for detail, you are comfortable with ambiguity and can grasp new concepts. Genuine passion for mentoring people and playing an active role in their development. Effective communicator while evoking camaraderie between all team members. What we’re looking for 3+ years of tactical and strategic SEO experience in an in-house or agency environment, with hands-on exposure to GEO/AEO, AI search or LLM visibility work. Possess a BS/BA in Marketing, Advertising, Communications, Public Relations, Journalism, Statistics or MIS/related technical degree. Excellent written/verbal communication skills. Comfortable working with leading web analytics, SEO and AI/LLM visibility platforms; familiarity with tools such as Profound, Bluefish and Scrunch is strongly preferred.