Senior Director, Marketing

Two Chairs is building a new kind of mental health system based on the idea that the status quo isn’t good enough. Industry-best clinician experiences, better client outcomes, groundbreaking innovation, and access to the highest quality care are how we’ll raise the bar for the entire industry. With that, we're excited and honored to have been recognized as a 2025 Great Place to Work and 2025 Fortune’s Best Workplaces in Healthcare . One of our company values is "Embrace Differences" and diversity, equity, inclusion, and belonging are the principles guiding how we build our business and teams. We encourage interested candidates from all backgrounds to apply even if they don't think they meet some expectations of the role. About the role We're looking for a Senior Director of Marketing to lead our Marketing team and drive the strategy and systems that fuel Two Chairs growth. This leader will oversee Brand and Product Marketing, Commercial Operations, and Integrated Marketing across all of Two Chairs target audiences, with a heavy emphasis on our health plan partners. They will partner closely with Growth, Product, Clinical, Operations and Leadership to distill and communicate our complex value proposition, highlight the benefits of our differentiated clinical model and technology platform, strengthen our payer relationships, accelerate patient demand, and position Two Chairs as the behavioral health provider delivering on superior clinical outcomes. This is both a strategic leadership role and an operating role. You'll set the long-term vision for Marketing while ensuring the team delivers measurable business impact. Core Areas of Responsibility Marketing Strategy & Organizational Leadership

Develop and execute the company's marketing strategy and organizational structure in support of enterprise growth objectives. Lead and coach a multidisciplinary marketing organization spanning Brand and Product Marketing, Integrated Marketing, Commercial Operations and Lifecycle, including both full-time team members and contractors. Build organizational capabilities, operating rhythms and processes that enable Marketing to scale alongside the business. Manage marketing budget and prioritization.

Payer Growth & Value-Based Care Narrative

Partner with Growth leadership to design and execute marketing strategies that accelerate adoption, expansion, and deep integration within major health plans. Translate complex clinical data, patient outcomes, and value-based care metrics into compelling, insights-driven narratives that resonate with health plan executives and key decision makers.. Equip our commercial team with sophisticated enablement materials, competitive insights, ROI calculators, and clinical proof points to shorten payer sales cycles and accelerate adoption and expansion. Identify new growth opportunities through rigorous market insights, competitive intelligence, and cross-functional collaboration.

Brand, Positioning & Corporate Narrative

Own company positioning, messaging architecture, and brand strategy. Ensure consistent, differentiated storytelling that bridges the gap between clinical excellence and commercial value. Transform complex, raw clinical research and outcomes into highly compelling, evidence-based value propositions. Protect and strengthen Two Chairs' position as the leader in outcomes-based behavioral healthcare.

Product Marketing, Commercial Enablement & Go-to-Market

Lead product positioning,