Manager, Influencer

Agency: Weber Shandwick Job Function: Media Job Subfunction: Social Media and Influencer Marketing Job Description: Manager, Influencer Strategy    Who We Are    Weber Shandwick is more than a leading global PR agency – we’re an engagement agency and we’re working in and around the cutting edge of the new media landscape. We’re storytellers, content creators, and we engage people IN the story. Our success is built on a deep commitment to client service and to our people. We embrace creativity and collaboration, and we engage stakeholders in new and creative ways to build brands and reputations.

Weber Shandwick is looking for a Manager to join our Social and Influencer Strategy team in Boston. We are looking for a star candidate (3-5 years of experience) with a deep understanding of the influencer landscape and proven expertise in developing and executing both integrated and influencer-led campaigns.  Candidate must have a deep understanding of the influencer landscape but also have unique experience developing and executing both earned-led brand and influencer-led campaigns.   The Essentials  3-5 years of related experience  Thinking: Intellectual curiosity and creativity are a must  Storytelling: Understand the elements that make a story exciting, what influencers and brands are doing in the press and on social platforms, and what they should do next  Detail-Oriented: Whether it’s a partner proposal or a recap report, attention to detail and a commitment to delivering clear and precise work is essential  Communication: Speak, write and edit succinctly and compellingly  Management: Meet deadlines, put out fires and multi-task - work fast and work well  Interpersonal: Play nice, whether it’s in a team or independently  Technical: Influencer management systems and social tracking tools a plus  Responsibilities  Brand Strategy & Execution  Execute daily responsibilities for multiple programs spanning consumer brand and technology clients, including managing budgets and plans  Serve as a trusted resource and advisor during daily client interactions  Coordinate with cross-functional teams (strategy, creative, integrated media, influencer) to ensure alignment on deliverables  Translate tactical assignments into clear action steps and track progress against strategy  Draft messaging and contribute ideas and research to support influencer strategy development  Anticipate executional issues and proactively offer solutions to senior leadership  Partner with project management counterparts to manage budgets, hours, expenses, and staffing allocations   Influencer Strategy & Execution  Demonstrated passion for influencer marketing both personally and professionally  Craft influencer strategies for yearlong plans and moment-driven launches  Research, vet, contract and manage end-to-end talent relations, including complex contract negotiations, usage rights, and multi-channel deliverables.  Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps  Manage and build relationships with influencers and third-party agents  Demonstrate expertise in social influencer tools and platforms, user behaviors and emerging trends  Monitor platform-specific sentiment shifts in real-time, utilizing social listening tools to identify and mitigate reputational risks before they gain broader media traction.  Client & Team Engagement  Manage daily client communications and escalate issues as needed  Provide regular updates and reporting, seeking senior guidance on strategic matters  Participate in client meetings and presentations to deliver defined workstreams  Draft, proof, and edit client-related documents ensuring accuracy before senior review  Coordinate support team resources and deliverables for major campaigns and product launches    Salary Range: $70,000 USD –