Sr. Product Marketing Manager, Higher Education

Adobe is looking for a Senior Product Marketing Manager to lead product marketing efforts across platforms in our Higher Education business. This role has specific ownership of Deployment & Access for IT administrators. This role will help build how colleges and universities experience Adobe through its various products and platforms. The Senior PMM will find opportunities to develop more connected, cohesive experiences for Higher Education customers. This includes leading product marketing for the capabilities that enable IT administrators to deploy, provision, manage, and provide access to Adobe products at scale. Serving as an advocate for the customer, the Senior PMM will translate market insights into product positioning, messaging, launch planning, and recommendations that increase customer adoption and long-term value. They will partner closely with Product Management, Engineering, Customer Success, Sales, and the Education Go-to-Market organization to bring cross-platform and Deployment & Access initiatives to market effectively.

Lead product marketing strategy for cross-platform Higher Education initiatives, managing Deployment & Access capabilities for IT administrators. Develop positioning, messaging, segmentation, personas, and buyer journeys that communicate the value of connected Adobe experiences and drive adoption. Serve as the voice of the Higher Education customer by synthesizing customer research, competitive intelligence, industry trends, product usage, and field feedback. Develop a deep understanding of how institutions use Adobe across products and platforms, including deployment, identity management, licensing, access, and administration. Translate customer needs and market insights into product marketing recommendations and influence priorities across product teams. Lead product marketing planning and readiness for key cross-platform and Deployment & Access initiatives, including positioning, messaging, launch narratives, and customer-facing content. Partner across product development, engineering, customer success, sales, marketing, and education GTM to align priorities and deliver cohesive customer experiences. Enable GTM and Sales teams with clear, consistent messaging and assets that connect individual product innovations to the broader Adobe experience. Define and track success metrics across adoption, engagement, and business impact, using performance insights to inform future priorities and investment decisions. What You Need to Succeed 8+ years of product marketing experience within B2B SaaS or enterprise software. Experience developing positioning, messaging, and launch strategies across multiple products, platforms, or product teams. Experience partnering with Product Management throughout the product lifecycle and translating customer and competitive insights into recommendations. Strong storytelling and communication skills, with the ability to simplify complex technical concepts and develop cohesive cross-product narratives. Demonstrated ability to influence and align cross-functional teams without direct authority. Experience within Higher Education or enterprise technology ecosystems is preferred. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization.