Experimentation Lead

Responsible for leading the execution, delivery, and optimization of personalization and experimentation initiatives across Walgreens digital experiences using Adobe Target and related marketing technologies. Serves as the team's subject matter expert for Adobe Target implementation, test design, personalization strategy, audience targeting, and execution best practices. Partners closely with Product, Marketing, Analytics, Content Strategy, UX, Development, and other cross-functional teams to deliver high-quality experiences that drive measurable business outcomes. Provides leadership, training, and mentorship to team members while ensuring experimentation and personalization initiatives are executed with accuracy, organization, and operational excellence.

Experimentation & Personalization Leadership Lead the execution of Adobe Target activities including A/B testing, multivariate testing, audience targeting, recommendations, and personalization experiences. Partner with business stakeholders to translate objectives into effective experimentation and personalization strategies. Ensure all activities are implemented in accordance with established governance, quality standards, and measurement requirements. Provide consultation on test design, targeting approaches, statistical considerations, and optimization opportunities. Cross-Functional Collaboration Work closely with Product, Marketing, Ecommerce, Analytics, UX, Content Strategy, Creative, and Development teams to define and implement customer experience improvements. Participate in planning sessions to evaluate opportunities, dependencies, implementation approaches, and prioritization. Collaborate with analytics teams to ensure appropriate tracking, reporting, and performance measurement structures are in place. Act as a trusted advisor to stakeholders on experimentation and personalization capabilities. Technical Execution Configure and deploy Adobe Target activities across web and mobile experiences. Create and troubleshoot experiences using JavaScript, HTML, CSS, Adobe Experience Manager (AEM), and related digital experience technologies. Validate implementation quality through testing, debugging, and QA processes. Investigate and resolve delivery, targeting, browser compatibility, and experience-rendering issues. Operational Excellence Manage multiple concurrent initiatives while maintaining accuracy, organization, and delivery timelines. Maintain clear documentation for tests, personalization campaigns, implementation details, and results. Coordinate activity scheduling, launch readiness reviews, and post-launch monitoring. Support ongoing optimization efforts through proactive recommendations and continuous improvement initiatives.

Leadership & Mentorship Serve as a subject matter expert and escalation point for Adobe Target execution and personalization initiatives. Mentor and coach team members on experimentation methodologies, technical implementation, and operational best practices. Develop and maintain execution standards, documentation, and training materials. Represent the team in cross-functional meetings and provide leadership updates on initiative progress, risks, and recommendations. Innovation & Continuous Improvement Identify opportunities to improve experimentation processes, workflows, and execution efficiency. Stay informed on Adobe Target capabilities, personalization trends, customer experience best practices, and emerging technologies. Contribute to the growth of the organization's experimentation and personalization culture through thought leadership and knowledge sharing.

Works closely with Marketing, Merchandising, Design, Copy and other functional teams. Creates new or updates existing promotional pages and integrated site placements through the use of a browser-based web content management application. Turns creative designs/layouts into a finished product, utilizing HTML, CSS, XML,