Senior Manager, Content Production and Insights

Be the one building AI-powered experiences where they matter most.   At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.   Help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day. Senior Manager, Content Production and Insights   Overview   Genesys is seeking a Senior Manager, Content Production & Insights to lead the production and performance measurement of our global content marketing programs.  This role bridges content strategy and execution, ensuring strategic priorities translate into high-quality content that is delivered efficiently, measured consistently and continuously optimized. The Senior Manager will serve as executive producer of content across formats; manage external resources and budget; and develop the insights and reporting needed to improve content effectiveness and inform future investment.  Working closely with the Director, Global Content Strategy and reporting to the VP, Content Marketing and Thought Leadership, this role enables the organization to scale high-impact content that supports business growth, AI leadership and global GTM priorities.   The ideal candidate combines extensive content marketing and editorial expertise with strong people leadership, operational rigor, analytical thinking and the ability to orchestrate complex programmatic content initiatives across a global B2B organization.

Lead end-to-end production planning and delivery across written, visual, audio and multimedia content programs.   Translate strategic content priorities into actionable production plans, timelines, and resource requirements.   Manage, coach, and develop direct reports, establishing clear priorities, expectations, and accountability.   Orchestrate internal contributors, freelancers, agencies, and production partners to deliver high-quality content efficiently and on schedule.   Identify and implement process improvements, AI-enabled workflows, and automation that increase productivity and scalability.   Own content performance reporting, dashboards, and KPIs that provide visibility into content effectiveness and business impact.   Analyze content, campaign, and audience performance to identify trends and translate insights into actionable recommendations.   Partner with Content Strategy leadership to create a continuous feedback loop between performance insights, strategic priorities, and future content investment.   Manage external production resources and support budget planning to optimize the mix of internal and external capabilities.   Collaborate closely with Product Marketing, Global Campaigns, Demand Generation, Brand, PR/Comms, and other partners to support integrated GTM execution.

8+ years of experience in content marketing, content production, editorial operations, integrated marketing, or a related discipline.   Demonstrated people management experience with a track record of coaching and developing talent.   Experience managing complex, multi-format content production; enterprise SaaS or technology experience strongly preferred.   Strong knowledge of editorial processes, production management, resource planning, and content operations.   Experience managing agencies, freelancers, vendors, and cross-functional contributors.   Demonstrated ability to use analytics and performance data to inform content decisions and optimization.   Familiarity with content analytics, work management platforms, and AI-enabled content tools.   Excellent organizational, communication, problem-solving, and stakeholder management skills.