Sr Product Marketing Manager

Senior   Product Marketing Manager – Creative Cloud   The Opportunity   We are seeking   a  product marketer   to drive the   pro-tier offering   strategy for Adobe’s B2 C   Creative Cloud   business! In this role, you will   monitor   market dynamics ,   customer trends , and funnel performance   for our pro-tier   B2 C   solutions   for individuals .   You’ll   also   run the pro-tier business   and own a suite of   market research initiatives, a   yearly marketing strategy,   and a roadmap of   cross-functional   initiatives .   What   You’ll   Do   Own the CC Pro   business :   Define the overarching   pro-tier   strategy   for how we consistently   grow our   pro-tier   business . This includes   setting   a long-term vision for our B2 C   pro-tier offer ing   as well as driving annual/quarterly   plans   to hit   acquisition, migration, and attrition   revenue forecasts.   Deeply Understand Customers:   Lead customer and market research to   identify   pro-tier   audience needs   and   use cases   to shape   cross-functional testing   roadmaps .   Champion acquisition, monetization,   and engagement   efforts:   Serve as the POC across product teams for acquisition, engagement, and retention   initiatives   with an emphasis on   CPro   Gen AI use and monetization.   Drive   Global Business   Growth :   Partner with international PMMs to   test culturalized   initiatives to better align pro-tier plan value with global   customer needs and price sensitivities.   What   You’ll   Need to Succeed   7+   years in product /portfolio   marketing   and   go-to-market strategy , ideally in creative or marketing SaaS.   A   keen   understanding of   strategic   and   operational planning to   hit   business goals   and   the   financial literacy to analyze the impact of   initiatives against revenue and engagement forecasts .   Proven experience owning and delivering successful   portfolio   and   GTM strategies for B2 C   customer segments.   Strong storytelling, writing, and communication skills—able to distill complex ideas into compelling, customer-facing messaging   and positioning frameworks.   Proven   cross-functional leadership skills, with experience driving complex initiatives   and navigating tradeoffs   in matrixed environments.   BA/BS degree preferred OR 7+ years in Marketing OR equivalent practical experience. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.  Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn