Account Manager, TikTok

Agency: Flywheel Job Function: Media Job Subfunction: Social Media and Influencer Marketing Job Description: TikTok Shop: Account Manager     About Flywheel    Flywheel’s suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world’s leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas,   Europe   and   APAC , we offer a career with real impact, endless growth   opportunities   and the support you need to be the best you can be.

We are seeking an experienced   Account   M anager to support our TikTok Shop sellers in   optimizing   their online sales strategies. This role is crucial in driving the success of our sellers by providing comprehensive support across   catalog   management, creator attribution, paid media strategies, and sales reporting. The ideal candidate will have a strong background in ecommerce operations, digital marketing, and a deep understanding of the TikTok platform.

Catalog , Item, and Product Strategy & Operations:   Strategy Development:   Create and implement go-to-market and assortment strategies, including hero product selection and   new item   creation.   Pricing and Promotions:   Manage and execute pricing strategies and promotions, including merchant-funded and TikTok-funded initiatives.   Product Optimization:   Consult on supply chain and fulfilment,   optimize   product card   images   and copy, and manage content uploads.   Catalog   Management:   Conduct ongoing evaluations of retail-readiness for all SKUs,   maintain   the   catalog , and ensure overall shop health.     Creator Attribution Management:   Content Consultation:   Provide advice on best practices for conversion-driving content.   Creator and Affiliate Management:   Discover, select, and manage creators and affiliates, ensuring alignment with brand goals and high GMV-driving potential.   Campaign Execution:   Help build and share invitations and creative briefs with affiliates, manage data reporting, and boost top-performing organic content with paid media.   Paid Media Strategy, Management & Optimization:   Budget and Campaign Strategy:   Develop and manage go-to-market budgets, execute and   optimize   campaigns across various ad types.   Campaign Management:   Continuously launch, manage, and   optimize   campaigns to meet KPIs,   leveraging   TikTok Ads Manager for scalable creative rotations.   Sales Reporting & Analysis:   Sales Reporting:   Provide comprehensive sales reports, including gross sales, units, GMV, AOV, and trends.   Performance Analysis:   Deliver insights on creator and affiliate performance, media/ad spend, and overall campaign effectiveness.   Monthly Summaries:   Provide monthly summaries with data-driven insights, top-performing creatives and products, and recommendations for optimization.

You have a proven   track record   in ecommerce management, particularly with retail and social media platforms like TikTok.   You   possess   strong digital commerce skills and can translate data and insights into actionable strategies that drive results for clients/sellers.   You excel in   analyzing   data,   identifying   trends, and making informed decisions that enhance performance.   You have a keen eye for brand merchandising,   optimizing   product listings and content, ensuring high engagement and conversion rates.   You work well working cross functionally with clients, global team members, creators,   affiliates   and fostering relationships that lead to successful campaigns.   You are meticulous in managing   catalogs   and campaigns, ensuring that all aspects align with business   objectives .     Working at Flywheel   We are proud to offer all Flywheelers a competitive rewards package and unparalleled career