New Grad Program - Senior Specialist I, Online Marketing (12 month contract)

Summary At Samsung Electronics Canada, we take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do. Their skillset and mindset drive our continued success. We want the best of the best at Samsung to join our team, not just those who fit into our Culture but those who will ADD to our Culture and make Samsung an even better place to work. Did we catch your attention yet? If you want to work for one of the most recognized brands in the world and one of the Top 100 Employers in Canada...and have a ton of fun…. then please keep reading! Our Perks: • Fantastic employee discount on all Samsung products • Competitive Salary • Employer paid Medical and Dental coverage from day one • Free on-site gym to get your sweat on • Subsidized Cafeteria; including free Starbucks coffee/latte machine • Employee Referral program- we want great talent like you! • Virtual Pet Care-to ensure the well-being and health of your beloved furry companions! • Additional Well Being Days for better work life-balance!

Summary: The Senior Specialist, Online Marketing supports the operation, execution, and optimization of Samsung's online engagement initiatives, with a primary focus on Live Commerce (LVC) programs and Support on Samsung Members, strategic partnerships, Stars members management, and. This role is responsible for coordinating marketing initiatives that enhance customer engagement, increase platform value, and drive awareness, consideration, and conversion across Samsung's digital ecosystem. The incumbent will be highly organized, detail-oriented, and data-driven marketing professional with strong project management and cross-functional collaboration skills. They will coordinate Live Commerce activities to deliver a seamless customer experience and support partnership campaigns, manage the Samsung Stars ambassador program, support the end-to-end operation of Samsung Members benefits. Working closely with Product Marketing, Brand Marketing, CRM, Retail, Digital Marketing, Legal, external agencies, and strategic partners, this role will ensure the successful execution of marketing programs while continuously identifying opportunities to improve customer engagement, operational efficiency, and overall program performance. Role and Responsibilities Essential Duties and Responsibilities:   Live Commerce planning, operating and execution (55%) Lead the end-to-end planning, coordination, and execution of Samsung Canada's Live Commerce (LVC) program to drive customer engagement, product awareness, and online sales. Develop and manage the Live Commerce calendar, ensuring alignment with product launches, seasonal campaigns, promotional periods, and business priorities. Coordinate cross-functional teams including Product Marketing, Brand Marketing, CRM, Digital Marketing, Retail, e-Commerce, and external agencies to ensure successful campaign execution. Collaborate with internal stakeholders to develop compelling Live Commerce concepts, promotional offers, customer incentives, and content strategies that maximize audience engagement and conversion. Manage the end-to-end production process with agency, including briefing creative agencies, coordinating production schedules, reviewing assets, and ensuring timely campaign delivery. Monitor campaign readiness by tracking deliverables, identifying risks, resolving operational issues, and ensuring all milestones are met prior to launch. Analyze Live Commerce performance using key metrics including viewership, engagement, conversion, sales performance, and customer behavior, and provide actionable recommendations for continuous improvement. Prepare post-campaign performance reports and present insights, learnings, and optimization opportunities to internal stakeholders and leadership. Identify new opportunities to enhance the Live Commerce customer experience through innovative content formats, promotional strategies,