Country Brand Manager - Oncology

SUMMARY Country Brand Manager - Oncology (CBM) will have responsibility Pfizer Oncology portfolio to define, formulate the optimal marketing mix and core brand/portfolio strategies. In addition, the CBM will develop marketing pull through plans and programs with the main objective to generate demand, inclusive of omni-channel. The CBM will report to the Oncology Marketing Lead. Accountable for the strategic plan that maximizes patient impact and deliver against financial objectives for the category or business segment end-to-end. Responsibility over Oncology portfolio Accountable for adapting (glocalizing) global brand strategies, tactical programs, and TA-specific customer experiences to meet local market needs. Leads the cross functional brand/category team and is accountable for its effectiveness and performance Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet category objectives. Accountable for developing the organizational capabilities necessary to execute the strategic plan. Responsible for the revenue and A&P forecasts and accurate tracking and monitoring ROLE RESPONSIBILITIES Accountable Brand Plan: Develop prelaunch plan with market, customer and competitor insights and review brand strategies & get approval with key stakeholders. Campaign Development: Select best fitting modules for country needs Promotional Meetings: Manage compliance review of materials Develop category operation  Plan and influence sales targets and brand A&P allocations Long-range forecasting for portfolios QUALIFICATIONS 5-10 years of pharmaceutical experiences includes sales and marketing, and minimum 2 years in marketing experience, launch experiences, Oncology field are a plus. Bachelor’s Degree; master degree or MBA desired Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates. To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on  Pfizer Careers . 
Marketing and Market Research