Director Go to Market

Be part of an iconic story. TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! ( YouTube , Instagram , TikTok ) About the team The Go-To-Market team enables consistent, effective and scalable execution of the end-to-end Go-To-Market process. The team defines and maintains the operating model, governance, standards, milestones, decision rights, playbooks and enabling capabilities that help cross-functional teams align priorities, make timely decisions and bring products and initiatives to market effectively. Working closely with Product, Marketing, Consumer Brand Experience, Sales, Operations, Finance, Merchandise Planning and other cross-functional partners, the team creates clarity and accountability across the Go-To-Market lifecycle and continuously strengthens how the organization plans and executes. The Go-To-Market process is the backbone of how the Tommy Hilfiger brand delivers the very best products from concept to consumer. Through their leadership, the Director ensures this process builds compelling collections that meet consumer needs, delivers positive employee experiences for a broad group of team members, and that we move closer to consumers.

As Director, Go-To-Market, you lead the Go-To-Market function and own the vision, operating model, governance and continued evolution of the organization’s end-to-end Go-To-Market process. You translate business priorities into departmental plans, portfolio priorities, decision rights, performance measures and scalable ways of working. You lead delivery through managers and GTM professionals and are accountable for the team’s performance, capability, resources and sustainable delivery. The role balances enterprise consistency with the flexibility required across different businesses, products and initiatives. You create clarity across complex cross-functional dependencies, shape and sponsor the GTM change agenda, and ensure that decisions are made by the appropriate owners at the right time. The role reports to the VP, Product Strategy & Operations and partners closely with senior functional leaders across the organization.

Including, but not limited to: Define the Go-To-Market vision, functional strategy and multi-year roadmap, ensuring the GTM operating model remains aligned with business priorities and supports effective cross-functional execution. Lead transformation of our Go-To-Market process for the Product organization from creative brief to market launch, moving the organization toward a more effective and efficient future state model.  Translate strategy into departmental objectives, operating plans, performance measures and clear accountabilities, ensuring the GTM team delivers agreed outcomes and continuously improves the effectiveness of the end-to-end process. Own and evolve the GTM operating model, including its principles, phases, milestones, governance, standards, decision rights, escalation paths, operating cadence, playbooks and knowledge assets. Lead delivery through managers and GTM professionals by setting direction,