Business Manager- BC&P Paid Search, Social & Display Marketing Aquisition

Business Manager- BC&P Paid Search, Social & Display Marketing Aquisition Business Cards & Payments (BC&P) | Build the Future. At BC&P, we bring a builder's mindset to work, just like the business owners we serve. Small businesses are a different kind of customer. They're the people turning ideas into opportunities, and opportunities into livelihoods. When we build for them, we build something bigger. That's why we have a high bar for quality. We own the work end to end, turning today's insights into tomorrow's results, together. We're relentlessly curious. We ask the hard questions. We make space for the best ideas to win. Because that's how we create impact we can be proud of. This role is within the Business Cards & Payments organization, supporting Paid Search, Social and Display marketing acquisition for all Small Business Card products. As a Business Manager on the team, you will play a leading role in the development of new marketing strategy, working across both internal and external stakeholders. As a member of a direct revenue-facing team, you will design and execute rapid-fire market tests that provide immediate feedback on NABs and NPV growth, allowing you to see the real-time impact of your decisions on the business. You will be responsible for the full lifecycle of marketing innovation, ranging from the initial scoping of new tools and platforms to the execution of rigorous pilot tests that evaluate a capability’s effect on channel growth. As a key partner to marketing vendors, data scientists, and tech teams, you will navigate the complexities of the marketing landscape to identify untapped opportunities, ultimately synthesizing your research into strategic roadmaps that define our long-term performance. Beyond strategy development, you will use the classic credit structure that has been developed over years at Capital One, and apply that to evaluate marketing opportunities. Utilizing first-party and third-party customer data, you will perform advanced segmentation within the credit framework to evaluate customer intent and optimize decisions for maximum NPV growth. You will touch every aspect of our channel operations, developing sophisticated strategies to better target or suppress audiences based on deep-dive analytics. We are looking for a collaborative leader who thrives on continuous learning and takes pride in building the next generation of data and analytics solutions, all while working in an environment that values innovation and rewards bold, insightful thinking. General Responsibilities:   Strategic leadership: Develop business strategies that will drive growth, profitability, and competitive success for Capital One in the face of shifting consumer demands  Leadership: May manage and develop 1-2 analysts. Coaching and mentoring associates with a goal of developing and retaining talent at Capital One  Marketing: Lead direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the digital marketing channels. Build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go-to-market strategies Execution: Manage and sequence delivery of business intent, build business requirements and execute against the product strategy. Oversee multiple projects and programs concurrently  Partnership: Work closely with both internal and external partners including: marketers, tech, product, operations, agencies, and others to drive improvement in quality, volume, service, and profitability Strategic & analytic orientation: A proven track record of decision making and problem solving based on analytics. Conceptual thinking skills must be complemented by a strong quantitative orientation, given that a large part of the business is based on rigorous analytic marketing & credit risk management  Strong business judgment, leadership and integrity: He/she should be