Head of Retail and Brand Experience, Devices Brand Studio

Device Brand Studio, an internal agency within the Devices group at Amazon, is seeking an experienced Head of Retail and Brand Experience to lead how our brands show up in the physical world, in stores, at events, and across brand activations, for Amazon Devices. This role owns creative direction for retail experience and brand experience across large programs and initiatives, including new-to-world and new-to-Amazon launches. The ideal candidate has deep experience translating brand strategy into physical and experiential environments, from retail fixtures and packaging to live events and activations, and knows how to make a brand feel coherent whether a customer encounters it on a shelf, at a launch event, or walking into a store. You will guide and manage a creative team of designers, environmental designers, and brand designers in developing holistic experiences, then iterate as you factor in customer, business, and operational requirements. You will pitch experience strategies, not singular executions, to stakeholders, and set the broader team up to execute against a clear point of view. You should have deep knowledge of brand guidelines, retail merchandising standards, and experiential design at a top consumer-facing brand like Amazon, and be comfortable engaging entry-level through executive stakeholders. Because the work spans physical retail, live experience, and spatial design, you should have excellent communication and cross-functional collaboration skills. You will partner closely with retail operations, site merchandising, events, GTM, brand strategy to deliver experiences that hold together across every physical touchpoint a customer encounters, from a retail end cap to a launch stage. This role is for a highly capable experience lead with extensive retail and brand experience design background, who can direct internal and external creative resources and present with composure to senior executives. Key job responsibilities • Own creative direction for retail experience and brand experience across large Amazon Devices programs, from concept through in-market execution • Set the strategy for how brand shows up physically, across retail fixtures, packaging, end caps, events, and activations • Partner with retail operations and site merchandising to intake business and operational requirements and translate them into creative that performs • Build trust, respect, and credibility with stakeholders, management peers, direct reports, and executives • Advocate for the customer's physical and in-person experience and integrate research into the creative process • Shape a world-class internal team of retail and environmental designers, developing the team through reviews, coaching, and skills growth • Mentor an effective team of retail, environmental, and brand designers • Extend the reach of the team by working with other internal and external creative and production teams as a stakeholder and approver About the team The creative organization thrives on a singular, bold purpose: to craft work that isn’t just exceptional, but world-class—a benchmark for excellence. We are relentless in this pursuit, especially when the odds are stacked against us. Our foundation is an relentless commitment to craft and a dedication to ensuring every piece of creative work embodies a consistent, breathtaking aesthetic quality. We don’t meet expectations, we exist to define them. Details aren't just details—they're the difference between good and great. We obsess over these nuances with passion and precision. While this pursuit is challenging at Amazon, we remain relentless alongside our partners and collaborators in bringing an elevated sense of taste to every detail. We do this because we know that excellence demands courage, resilience, and an unrelenting commitment to vision. Our mission is clear: to inspire our customers by revealing the magic, love, and thoughtful invention infused into every product signed,