CashPro Go-To-Market Strategy Product Associate

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits. We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve. Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

The success of Bank of America and Global Payments Solutions depends on continually enhancing, scaling, and differentiating the digital client experience. As CashPro continues to evolve, we are seeking a Go-to-Market Product Associate who will serve as a strategic connector across product, sales, service, marketing, and strategy teams. This individual will help shape and execute CashPro's go-to-market agenda through data-driven insights, strategic communications, operational excellence, and AI-enabled automation. The role is ideal for someone who thrives at the intersection of business strategy, storytelling, analytics, and execution. The Go-to-Market Product Associate will play a pivotal role in advancing CashPro's growth strategy through data-informed initiatives that span internal and external audiences. As a key partner across product, sales, service, marketing, and strategy teams, the individual will lead cross-functional efforts that drive awareness, engagement, adoption, and revenue growth across CashPro's expanding suite of solutions. Responsibilities include developing go-to-market plans for product launches and strategic business priorities, executing release readiness and communication strategies, and creating targeted sales enablement and client education materials that translate complex product capabilities into compelling value propositions. The role will leverage client feedback, market intelligence, adoption trends, performance metrics, and AI capabilities to develop insights, test hypotheses, and inform business decisions. Through analytics, dashboard insights, data storytelling, and executive-level communications, this individual will help shape engagement strategies, influence priorities, and measure business impact. As CashPro continues to grow, this role will be instrumental in shaping go-to-market strategy, driving cross-functional alignment, and ensuring successful implementation of key initiatives. The successful candidate will combine strong business acumen, analytical and technical capabilities, communication expertise, and a passion for innovation to help position CashPro as the premier digital platform for business clients while delivering measurable growth, engagement, and client value.

Inclusive and Inspiring: Seeking motivated team players who value collaboration, celebrating shared success and who actively seek and appreciate diverse thoughts and backgrounds Authentic and