Senior Manager, Brand Strategy, Management & Digital Marketing

What you'll love about this job Be the Voice Behind the "Keep Going" Brand. Shape the global story of the Energizer Bunny and bring the iconic Keep Going spirit to life for consumers around the world. Power Brands That Never Stop. Own the global communications strategy for Energizer, EVEREADY, RAYOVAC, and Varta, creating campaigns that inspire consumers to Keep Going every day. Bring Big Ideas to Life. Lead creative strategy from initial concepts to launch, partnering with agencies and colleagues deliver impactful campaigns that build brand love and drive business results This is Energizer Holdings, Inc. Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization – we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team. Because we’re a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible.

Summary The Senior Manager, Brand Strategy, Management & Digital Marketing role is a hybrid opportunity to the St Louis area that is responsible for leading Energizer,  EVEREADY, RAYOVAC and Varta battery brands, communications, and creative strategies as well as executions to deliver objectives, equity, sales and profit goals are achieved.  The role is responsible for stewarding brands, crafting communication strategies, shaping media strategies, and developing global creative content to achieve performance objectives by connecting with consumers.

Demonstrate an on-going understanding of batteries business via analysis through key tools. Understand competitive intelligence and changing marketplace dynamics for input into global strategies   Lead strategies for all brand positionings and consumer targets and how to translate into sales results   Lead global creative strategies and development - manage entire production process including research, development, reviews, production, editing, agency feedback and asset delivery   Shape and drive the social/digital strategy and execution to drive engagement   Partner with the Media Team to develop media briefs, ensure aligned upon media plans meet brand and creative objectives, develop strategic creative rotation recommendations, and execute media trafficking   Drive development and deployment of the Marketing Cycle plan for battery branded communications. The primary components for which this role is accountable include:    Set the overall communications strategy aligned with the brands’ strategies based on the company, consumer, competitive and marketplace dynamics   Lead development and execution of the 3-year communications cycle plan serving as the primary liaison to creative agencies including briefing, reviews, feedback and compliance with SOW.   Lead development of creative and messaging strategies, objectives and tactics.    Lead strategic analysis and research plans for Brand Health, Consumer Perceptions in conjunction with Consumer Insights Team to measure and track both creative and brand performance. Partner to gain additional insights into consumers, brands, competition, etc.   Lead and drive collaboration to deliver annual global marketing plans that support Brands and Communications initiatives / key projects include consumer rationale, supporting area assets, marketing guidelines, creative assets, and more as outlined in the asset grid   Partner with broader Batteries Category team on critical initiatives, strategies and support   Develop and deliver engaging presentations as part of global deployment process   Facilitate communication between Global and Activation Marketing by developing strong relationships with Activation Leaders and