Sales Director, Americas

FARO INSIGHT Exists to Turn Reality into Understanding.   We believe the world is shaped by decisions and those decisions only hold up when they’re grounded in objective truth. Our solutions capture buildings, sites and scenes exactly as they are and transform that data into insight teams can use to plan, verify, investigate and act with confidence.   Across Architecture, Engineering & Construction (AECO), Geospatial and Public Safety, we support professionals who establish truth, verify progress, investigate events and protect people & places. From surveyors defining the foundations of a project, to architects and builders coordinating complex infrastructure, to public safety professionals documenting critical incidents to deliver justice to communities. Our solutions underpin accountability and inspire trust in every decision.   At FARO INSIGHT, we admire individuals who wish to shape the future with us. Who believe leadership starts with responsibility. Who believe great innovation serves real-world outcomes. And who believe in long-term impact, over short-term noise. Here, you will be part of a team that puts those beliefs into action, creating work that makes a meaningful difference.   Insight You Can Build On.   The Director of Sales, Americas is a senior commercial leader responsible for driving revenue growth, expanding market presence, and strengthening customer and partner relationships across North and South America. The role carries ownership of a $50M annual revenue target in the Architecture, Engineering, Construction & Operations (AECO) and Public Safety Analytics markets.

This position requires a highly hands‑on leader who works directly and frequently with sales managers,  frontline salespeople, and the indirect distributor/reseller network. The Director will lead a hybrid sales model consisting of direct sellers and a network of distributors, resellers, and strategic partners—actively coaching, supporting, and participating in deals, account development, and partner enablement.

Sales Leadership & Strategy

Develop and execute the Americas go‑to‑market strategy for the AECO & PSA markets. Own and deliver the $50M regional sales quota, driving performance across direct and indirect channels. Maintain a hands‑on leadership approach, actively engaging in customer meetings, deal strategy, account planning, and partner support. Identify high‑value market segments, strategic accounts, and regional growth opportunities. Monitor competitive activity, industry trends, and evolving customer requirements.

Direct Sales Management (Hands‑On Leadership)

Work directly with sales managers and account Managers on pipeline development, opportunity qualification, and deal‑closing strategies. Participate personally in key customer meetings, demos, presentations, and negotiations.  Provide real‑time coaching through joint calls, ride‑alongs, on‑site visits, and weekly deal reviews.  Develop disciplined execution practices including KPIs, territory planning, and structured sales methodologies.  Foster a team culture rooted in accountability, urgency, customer focus, and continuous improvement.

Indirect Channel, Distributor & Reseller Management (Hands‑On)

Build and expand a high‑performing distributor, reseller, and partner ecosystem across the Americas. Engage directly with partners through co‑selling activities, territory alignment, and joint GTM sessions.  Deliver channel enablement programs—including training, incentives, and sales tools—with a hands‑on approach to ensure adoption and execution.  Conduct regular partner business reviews to assess performance, pipeline health, and strategic alignment.  Support partners in major opportunities through pricing strategy, technical positioning, and customer engagement.

Customer & Industry Engagement

Build strong customer relationships across key AECO & PSA