Director of Comms & Public Relations
Wasserman Next Gen
- Location
- USA NY Brooklyn Dumbo
- Work model
- On-Site
- Level
- Staff
- Posted
- Aug 18, 2026
About this role
THE·TEAM is proud to provide representation and marketing services to talent, brands and properties across 28 countries and more than 70 cities worldwide. Our brands and properties group partners with iconic brands and rights holders to turn relevance into revenue through integrated strategy and consulting, creative, live experiences and commercialization. We help clients understand, connect to and inspire global audiences by bringing together brands, properties and talent/creators to build meaningful relationships that drive measurable business outcomes. Shaped by our belief in the unifying power of sports, music and entertainment, THE·TEAM leads with intelligence, ideas and influence. For more information, please visit the.team . JOB OVERVIEW: THE·TEAM is looking for an experienced communications leader to lead earned and owned communications for the Brands & Properties business unit. Working closely with Brands & Properties leadership, this role will develop and execute a communications strategy that brings the business unit’s priorities, expertise, client work and people to life across relevant channels. This person will identify the stories and opportunities that strengthen the visibility and reputation of the business, while providing tested communications counsel to its leaders. The role will operate in close partnership with THE·TEAM’s centralized Corporate Communications team, ensuring Brands & Properties communications are aligned with the broader enterprise strategy, narrative and standards while owning communications activation for the business unit. As the primary communications connection between Brands & Properties and the enterprise, this person will surface relevant stories, work and expertise into broader THE·TEAM communications while bringing enterprise priorities and opportunities back into the business unit. The successful candidate will bring strong communications judgement, exceptional storytelling and media relations capabilities, established industry relationships, and the ability to work effectively across a complex, global organization.
WHAT YOU'LL DO
Own and execute the Brands & Properties communications strategy across earned and owned channels, aligned with enterprise priorities and standards. Partner with Brands & Properties leadership to identify the stories, expertise, client work and executive perspectives that should be amplified internally and externally. Lead media relations for the business unit, including proactive storytelling, media outreach, incoming requests, interview preparation and executive visibility. Develop and manage owned communications across relevant channels, including editorial content, executive communications, speaking opportunities, awards and key industry moments. Serve as the primary communications partner between Brands & Properties and the centralized Corporate Communications team, ensuring alignment on messaging, timing and execution. Surface Brands & Properties stores, work and expertise into broader THE·TEAM communications and identify opportunities for integrated storytelling across the enterprise. Work with the corporate communications, marketing, and social media team members to ensure a holistic and consistent storytelling of THE·TEAM. Bring relevant enterprise narratives, priorities and initiatives into Brands & Properties and support their activation within the business unit. Maintain a forward-looking communications calendar and pipeline of priority stories, moment and opportunities, while tracking activity and outcomes to strengthen future p WHAT WE'RE LOOKING FOR: 8+ years of proven work in the marketing, advertising, entertainment and/or sports industry securing national earned media coverage. Vast media relationships, ideally in sports business, marketing, advertising and entertainment, with national outlets Bachelor’s degree preferably in public relations, communications, journalism, etc. Strong writing