Global Lead Lifecycle & Conversion Manager

Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets. We are more than 34,000 people, in over 30 countries, dedicated to improving quality of life. Everyone has an important role to play. With the power of many curious minds, together we can solve the world’s most complex challenges and deliver more impact together. Role description: The Global Lead Lifecycle & Conversion Manager is responsible for managing and optimising the end-to-end lead lifecycle, from initial engagement through to lead qualification, nurture and conversion. The role sits at the intersection of Marketing, Sales, Operations and Technology, ensuring that lead management frameworks, nurture programmes and conversion processes drive measurable commercial outcomes. Working closely with Demand Generation, Sales, Key Account Leadership, Sales and Marketing Operations and Digital Experience teams, this role will establish scalable processes, improve pipeline velocity and maximise the conversion of marketing-generated leads into sales opportunities. Role accountabilities: Individual accountabilities Lead Lifecycle Strategy & Management

Own and continuously evolve the organisation’s lead lifecycle framework. Define and implement lead management processes, governance and best practices. Develop and maintain audience segmentation and lead scoring models. Design and oversee nurture strategies and automated engagement journeys. Ensure lifecycle activities remain aligned to organisational objectives and revenue targets. Monitor lifecycle performance and identify opportunities to improve lead progression and conversion.

Funnel Performance & Optimisation

In close partnership with Demand Generation teams, design and manage progressive lead nurture programmes to accelerate movement through the funnel. Analyse lead capture, flow, funnel performance and conversion rates to identify optimisation opportunities. Apply buyer intent insights to identify high-propensity accounts and contacts, calibrate nurture journeys and prioritise follow-up actions with Sales. Use customer, behavioural and buyer intent data, including engagement signals, content interactions and buying-stage indicators, to improve lead qualification, prioritisation and nurture relevance. Optimise lead routing, scoring and qualification criteria to ensure high-quality leads are delivered to Sales. Drive continuous testing and process improvement across lifecycle programmes.

Lead Tracking, Analytics & Reporting

Partner with Sales and Operations teams to ensure accurate lead tracking, attribution and reporting. Monitor key performance indicators and provide actionable insights related to buyer intent and engagement signals to stakeholders. Drive collaboration across Demand Generation, Digital Experience, and Operations teams to establish reporting frameworks that provide visibility of lead performance from acquisition through to opportunity creation. Ensure lead tracking, reporting and data enrichment activities follow agreed data governance standards, consent management requirements and privacy obligations. Use data and analytics to influence strategic decisions and investment priorities.

Key shared accountabilities Sales Alignment & Collaboration

Build strong partnerships with Sales teams to streamline processes and increase pipeline velocity. Define and maintain service level agreements (SLAs) between Marketing and Sales as part of the Sales and Marketing Engine ways of working. Drive alignment on lead definitions, scoring frameworks and qualification criteria. Facilitate regular reviews of funnel performance and pipeline progression. Collaborate with stakeholders to ensure effective handoff, follow-up and conversion processes. Partner with Sales & Marketing Operations to drive lead management training, user adoption and education across Sales and Marketing