LATIS Sales Lead, Commerce, Retail & Consumer Growth

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future. The LATIS Sales Lead, Commerce, Retail & Consumer Growth owns brand-direct demand creation, enterprise relationship mapping, and commercial opportunity development for LATIS-led use cases across Retail, Restaurants/QSR, CPG, and D2C/digitally native brands. This is a hunter role with overlay responsibility: this person builds and runs their own target-account list and outbound motion, while also co-selling with Category Sales when vertical relationships already exist and partnering with agency/national sellers when an agency path matters. Solutions Engineering supports feasibility, test design, and technical-commercial architecture, freeing this role to focus on enterprise conversations that extend beyond traditional media buyers into CRM, insights, analytics, and finance. Built on one of the nation's largest first-party signal foundations spanning approximately 30 million U.S. households and 500 million connected devices, Latis transforms real-world activity into intelligence that helps organizations understand consumer intent, context, emerging trends and shifting demand at national scale. https://latisintel.com/ Key Responsibilities Build and maintain target-account lists across Retail, Restaurants/QSR, CPG, and D2C brands. Map buying committees across marketing, media, consumer insights, CRM/loyalty, customer analytics, growth/acquisition, strategy, and finance/revenue growth management. Create and lead senior-level brand conversations that surface enterprise LATIS use cases beyond traditional media buys, e.g., audience intelligence, customer matching/enrichment, propensity modeling, lapsed customer reactivation, store/location opportunity analysis, and commerce media. Identify and qualify enterprise opportunities where LATIS can create measurable value, including acquisition efficiency, customer enrichment/segmentation, behavioral insights, and CAC/LTV or market-prioritization impact. Qualify opportunities and hand off to Solutions Engineering for feasibility, test design, and technical-commercial development. Partner with Category Sales where vertical relationships already exist, co-selling to accelerate enterprise conversations. Partner with agency/national sellers when an agency path is the right route into an account. Own commercial momentum from opportunity qualification through proposal and close, with Solutions Engineering supporting design and feasibility. Operate as a direct hunter with an independent outbound motion, while remaining available as an overlay resource when Category Sales opens a door. Advanced Experience & Deal Complexity 7+ years of enterprise 'hunter' sales experience specifically selling high-ticket data platforms, identity resolution, predictive analytics, clean rooms, or advanced programmatic/SaaS solutions. Proven track record of closing 7-figure enterprise deals ($1M+ ARR) with continuous, multi-year expansion, specifically targeting Fortune 500 brands in Retail, CPG, or QSR. Demonstrated experience navigating complex matrixed organizations and running overlay or co-selling motions without clear, single-buyer ownership. Technical & Data Sophistication Deep fluency in identity resolution, first-party data signals, and privacy-forward architectures (e.g., zero-copy architectures, data clean rooms, pseudonymized matching, and AI/deep learning model training). Ability to confidently translate advanced technical data applications—like propensity modeling, continuous household-state modeling, and time-sequence demand forecasting—into high-level business value for non-technical executives. Strong understanding of data privacy landscapes, including CCPA, CPRA, and the evolving mechanics of signal loss and cookie deprecation. Executive Rolodex & Buying Committee Mastery An active, elite Rolodex of active C-level and SVP contacts across Retail, CPG, and