Director, Onboard Sales
- Location
- Miami, FL
- Work model
- On-Site
- Level
- Staff
- Posted
About this role
Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group . We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world. We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests. Royal Caribbean Group’s Royal Caribbean International Revenue Management Team has an exciting career opportunity for a full-time Senior Specialist, Administrative Executive Support to the Vice President, Revenue Management This position will be working onsite from Miami. Position Summary : Royal Caribbean International is seeking a dynamic and strategic leader to serve as Director, NextCruise Sales, to lead a strategically important sales channel for the brand given its unique opportunity of engaging with a captive audience of guests actively enjoying their vacation. The channel’s strategic focus is on converting guest satisfaction into future bookings that bring with it extended booking windows, increasing guest loyalty, and supporting long-term revenue growth. Through strong commercial leadership, cross functional collaboration and disciplined project execution, the Director will oversee a business that generates approximately +$600 million in annual future cruise ticket revenue while supporting strong guest loyalty and repeat purchase behavior. The Director will drive initiatives that enhance guest conversion, increase customer lifetime value, expand digital sales capabilities, champion innovative solutions and strengthen the connection between the onboard vacation experience and Royal Caribbean's future booking pipeline. Additionally, the program also serves as a key channel for promoting and acquiring guest participation towards the highly valued Royal ONE co-branded Visa program and strengthening guest engagement with the Royal Caribbean ecosystem. The Director will be an influential business leader overseeing and inspiring a high performing team of 130 employees that reside both on land and sea. Essential Duties and Responsibilities : Sales Leadership & Revenue Growth
Develop and execute comprehensive sales strategies that maximize future cruise bookings, onboard conversions, and overall revenue performance across the fleet. Lead initiatives designed to increase guest retention and lifetime value through repeat vacation purchases and loyalty-driven sales programs. Establish sales goals, performance metrics, forecasting tools, and accountability structures that drive consistent achievement of revenue targets. Partner with Sales Analytics to identify trends, opportunities, risks, and market dynamics and translate insights into actionable business strategies. Drive awareness and adoption of the NextCruise program through onboard, digital, and cross-channel engagement initiatives. Support continued growth of the Royal ONE credit card application program through strategic sales, marketing, and operational enhancements.
Strategic Project & Program Management
Lead the development and execution of transformational business initiatives, technology enhancements, and commercial innovation projects across the NextCruise portfolio. Serve as executive sponsor for strategic projects involving digital sales capabilities, systems enhancements, process improvements, and guest experience innovation. Manage complex cross-functional initiatives from concept through implementation, ensuring alignment with corporate priorities, timelines, budgets, and expected business outcomes. Partner with Information Technology, Revenue Management, Marketing, Hotel